Local Marketing Lab Podcast

Subscribe to the Local Marketing Lab on your preferred podcast app! 🎙️ Swipe through to get a QR code or click the links below: Apple Podcasts: https://lnkd.in/g7Jahim9 Spotify: https://lnkd.in/gtdPfA9i YouTube: https://lnkd.in/ghWBd7cn Google Podcasts: https://lnkd.in/gQdDuCmr Amazon Music: https://lnkd.in/gkpP4AS2 #LocalMarketingLab #LocalMarketing #LocalMarketingPodcast #MarketingPodcast #LocalAdvertising #LocalAds #LocalAdvertisingPodcast

069 | 2 powerful ways loan officers can earn customer trust with Rachel Witt In an era where 54% of Gen Z doesn’t trust financial institutions, how do successful loan officers earn customer trust? In this episode of the Local Marketing Lab, Rachel Witt, Assistant VP of Marketing at ALCOVA Mortgage, reveals proven strategies to build authentic connections in the digital age. She shares how loan officers can earn customer trust through community involvement and strategic video marketing. Topics discussed in this episode: 1️⃣ Gen Z’s distrust of financial institutions and how to overcome it 2️⃣ Leveraging community involvement for authentic business growth 3️⃣ Creating effective video content 4️⃣ Successful employee advocacy programs 5️⃣ Consistency in content creation 🎥 Watch here: https://lnkd.in/gfgivtMQ #MortgageMarketing #DigitalMarketing #CustomerTrust #LocalMarketing

068 | Build marketing trust: Stop selling, start connecting with Phil Treadwell Are you looking to build trust with potential customers in today’s digital world? In this episode of the Local Marketing Lab, Phil Treadwell, founder of M1 Academy and host of the Mortgage Marketing Expert Podcast, reveals why traditional selling tactics fall short and how to start connecting authentically with your audience. His unique perspective combines insights from both the mortgage industry and his success as a craft brewery founder. Topics discussed in this episode: 1️⃣ Fundamental difference between marketing and sales 2️⃣ Build trust through storytelling and personal branding 3️⃣ Evolution of social media algorithms and what it means for businesses 4️⃣ Strategies for engaging with other businesses’ content 5️⃣ Why personal branding matters more in high-trust industries 🎥 Watch here: https://lnkd.in/gcNG96sB #LocalMarketing #SocialMediaStrategy #DigitalMarketing #MortgageMarketing

066 | Digital + local: The perfect recipe for business growth with Sergio Pérez Want to know the perfect recipe for business growth in today’s digital age? In this episode of the Local Marketing Lab, we dive deep with the SVP of Marketing at Emmy Squared Pizza, Sergio Pérez, who brings over 20 years of experience working with major restaurant brands like Church’s Chicken, Johnny Rockets, and Bojangles. This episode reveals how combining digital innovation with local marketing creates the perfect recipe for business growth across multiple locations. Topics discussed in this episode: 1️⃣ Digital transformation strategies for multi-location businesses 2️⃣ Leveraging technology to scale local marketing efforts 3️⃣ Effective university and local partnerships 4️⃣ Balancing national brand identity with local relevance 5️⃣ Designing location-specific digital content strategies 🎥 Watch here: https://lnkd.in/gJbcNJ5y #LocalMarketing #DigitalStrategy #RestaurantMarketing #GrowthStrategy #MarketingStrategy

065 | Community first: Drive success with local relationships with Carl Comeaux Can giving back to your community really drive explosive business growth? In this episode of the Local Marketing Lab, Carl Comeaux, CEO of Crust Pizza, reveals how his company grew from a few locations to 30 stores—with 15 more opening this year—by making community engagement their top priority. Topics discussed in this episode: 1️⃣ Effective local marketing playbook for business growth 2️⃣ Building lasting relationships with schools, churches, and local organizations 3️⃣ Leveraging crisis situations to demonstrate community support 4️⃣ Implementing systematic community outreach programs 5️⃣ Developing franchise support systems for local marketing 🎥 Watch here: https://lnkd.in/g6XVs2z9 #LocalMarketing #CommunityEngagement #LocalBusiness #RestaurantMarketing

064 | The future of compliant lead generation with Donnie Kenneth 2025 is bringing major changes to lead generation compliance — are you ready? In this episode of the Local Marketing Lab, we sit down with Donnie Kenneth, VP of Marketing at Total Expert, who brings over 20 years of marketing experience across various industries. Donnie shares critical insights about the future of compliant lead generation, automation strategies that enhance rather than replace human connections, and how businesses can build lasting customer relationships while staying within regulatory boundaries. Topics discussed in this episode: 1️⃣ Automate marketing without losing authenticity 2️⃣ Understanding and preparing for 2025 FCC compliance changes 3️⃣ Effective customer journeys across multiple channels 4️⃣ Strategies for long-term customer relationship building 5️⃣ The importance of education in the customer journey 🎥 Watch here: https://lnkd.in/gd3CbqBW #LeadGeneration #MarketingCompliance #LocalMarketing #DigitalMarketing #MortgageMarketing

063 | Win customers with the right review response strategy with Avi Goren In this episode of the Local Marketing Lab, Avi Goren, co-founder and CEO of Marqii, shares insights from analyzing over 200,000 customer reviews across multiple restaurant brands. With experience spanning from local pizzerias to enterprise-level restaurant tech, Avi reveals how the right review response strategy can transform customer feedback into a powerful marketing asset. Topics discussed in this episode: 1️⃣ Leverage menu data for improved local SEO performance 2️⃣ Scaling digital presence across multiple locations 3️⃣ Review response management and automation 4️⃣ Use review responses as a marketing and SEO tool 5️⃣ Techniques for turning negative reviews into business opportunities ==================================== 🎥 Watch here: https://lnkd.in/gTXTra-H #LocalMarketing #CustomerExperience #RestaurantMarketing #DigitalStrategy #Reviews #ReviewStrategy

062 | Grow your business with multi-channel local marketing with Sai Alluri In today's digital age, are you maximizing every channel to drive local business growth? In this episode of the Local Marketing Lab, Sai Alluri, co-founder and CEO of Momos, shares insights on multi-channel local marketing gained from his extensive experience in the restaurant tech space. Drawing from his work with over 5,000 restaurants across 10 countries, Sai reveals how businesses can create a powerful digital presence that converts online engagement into real-world revenue. Topics discussed in this episode: 1️⃣ Optimize your Google Business Profile for maximum visibility 2️⃣ Leveraging social media platforms effectively for local business discovery 3️⃣ The modern customer journey from digital discovery to in-store visits 4️⃣ Measuring marketing ROI at the local level 5️⃣ Using customer feedback and surveys to drive business improvements ==================================== 🎥 Watch here: https://lnkd.in/gxBCdGPq #LocalMarketing #DigitalStrategy #RestaurantMarketing #RetailMarketing #CustomerExperience

061 | Community-driven marketing for real local growth with Christin Marvin Ever wondered how local businesses thrive in a world of big brands? The secret lies in community-driven marketing. In this episode of the Local Marketing Lab, Christin Marvin, a seasoned restaurant executive coach with nearly two decades of hospitality experience, shares invaluable insights on leveraging local connections for business growth. Topics discussed in this episode: 1️⃣ Community partnerships for effective local marketing 2️⃣ Strategies for successful co-marketing 3️⃣ Aligning marketing content with the actual customer experience 4️⃣ Engaging customers at local events 5️⃣ Segmenting your audience for more targeted marketing ==================================== 🎥 Watch here: https://lnkd.in/gyKG5ifz #LocalMarketing #CommunityEngagement #RestaurantMarketing #FranchiseMarketing

060 | Increase restaurant growth with social responsibility with Andrew Glantz Can a simple photo of your meal help feed those in need and boost your restaurant’s bottom line? In this episode of the Local Marketing Lab, Andrew Glantz, founder and CEO of GiftAMeal, reveals how restaurants can achieve growth with social responsibility. Andrew shares innovative strategies that not only give back to the community but also drive customer loyalty and increase revenue. Topics discussed in this episode: 1️⃣ How to implement a giving-back program in restaurants 2️⃣ Impact of social responsibility on customer behavior and loyalty 3️⃣ Integrating social impact initiatives with existing marketing efforts 4️⃣ Communicate your brand’s social impact to customers 5️⃣ Authenticity in corporate social responsibility efforts ==================================== 🎥 Watch here: https://lnkd.in/gy7_AVsV #RestaurantMarketing #SocialImpact #CustomerLoyalty #LocalMarketing