MedPage Today | Marketing Solutions

This Thanksgiving (and every day), we are grateful for our talented MedPage Today team, which works tirelessly to help inform healthcare professionals, improve patient outcomes, and provide support to our multitude of clients. We also thank our partners who continue to trust us to bring awareness to their brands through our expansive audience of providers. From our organization to you and yours, we wish you a Happy Thanksgiving.

November 14th marks World Diabetes Day, a global observance dedicated to raising awareness about diabetes, its impact on individuals and communities, and the efforts to improve health outcomes for those living with the condition. MedPage Today provides ongoing awareness and education efforts to help inform healthcare professionals practicing in this space, reaching over 94% of endocrinologists with specialty focused content and conference coverage, and partnering with prominent medical societies including the Endocrine Society, and most recently, the Obesity Medicine Association to share the latest research and news to those treating patients who are navigating diabetes.

Today is #WorldPsoriasisDay, a day to remember that psoriasis doesn’t discriminate and anyone can develop the chronic skin disease. This year, Everyday Health has put together a video series where we meet three people from different backgrounds who’ve found that living with psoriasis has taught them valuable life lessons that they’re eager to share with others managing the condition. Watch their stories here ➡️ https://lnkd.in/e4HRn7he #health #wellness #healthcare #psoriasis

On World Mental Health Day, we're putting a spotlight on HCPs practicing in this space. Did you know? MedPage Today reaches 80-90% of HCPs practicing in neurology or psychiatry in the US. MedPage Today published over 1,500 specialty-related articles last year and is partnered with the Cleveland Clinic's Neuro Pathways podcast to deliver the latest and most engaging neuro clinical information available. #worldmentalhealthday

By now you have heard, and likely seen, the devastation from historic flooding resulting from Hurricane Helene and record-breaking rainfall. Everyday Health Group employs around 50 people living and working in Asheville, North Carolina, and the surrounding Western North Carolina region. We are beyond grateful to report that all our employees have been accounted for and are safe. There are a multitude of local organizations that are moving supplies to our most vulnerable populations in the region. Here are some of the best ways to provide support during these unprecedented times. #hurricanehelene #appalachiastrong #ashevillenc

At the end of the day, the goal across our robust portfolio of healthcare sites is to improve patient outcomes and treatment understanding. Rich Russey, SVP of Sales at MedPage Today, provides his unique POV in a recent piece with solli on how we're connecting consumer and professional audiences across Everyday Health Group through 360° user experiences and targeting capabilities. "All told, 360° programs, when done properly, are very powerful for the brand and, more importantly, tremendous for the user experiences. These synergistic campaigns, running across both professional and consumer sites, reach both audiences with complimentary educational messaging designed to facilitate better HCP/patient dialogue in the right geographic areas and within the right content environments—all designed to drive Rx script lift for the brand with the final result of better patient outcomes." Read more: https://lnkd.in/dnA7SnzG

According to a survey of more than 1,700 physicians, residents, and medical students, burnout is tied to multiple factors, including mental health stigma in the medical field as well as how private equity acquisitions are changing healthcare. https://lnkd.in/ebRSxAEJ

And that's a wrap! Digital Pharma East may be coming to a close but the conversations and connections made at this annual event are just getting started. In case you missed the news coming out of DPE, we are excited to announce the strategic partnership between Everyday Health Group and DeepIntent. This impactful collaboration offers brands and agencies access to premium health segments and advanced targeting capabilities, delivering a competitive advantage in our evolving healthcare market. Reach out to see how this partnership can make an impact on your marketing efforts. Learn more: https://lnkd.in/etp9ZrqZ

“Everyday Health Group is excited to partner with DeepIntent to bring our vast health inventory and data to a broader audience,” said Tom Carr, SVP, Media & Data Strategy, Everyday Health Group. “DeepIntent’s expertise as the leading health data and intelligence provider, combined with their robust DSP, will allow us to deliver more impactful and innovative solutions that drive results and effectively connect brands with health-conscious consumers and time-constrained HCPs.” Learn more here ➡️ https://lnkd.in/e2kxr5qP

Digital Pharma East is just ONE WEEK away, and we're looking forward to seeing some familiar (and new) faces! Are you attending? Let's chat! Set up a meeting with our team today! https://lnkd.in/dN7TVFXE