MUiQ is a remote UX research and analysis tool helping companies to gather deep insights into user behavior and preferences. MUiQ has everything you need for essential UX research, including task-based usability studies, benchmarking, surveys, card sorting, tree-testing, click testing, think-aloud studies, and much more. With real-time reporting, advanced behavioral analytics, and powerful visualizations, MUiQ supports your team in delivering high-quality quantitative and qualitative research to help make informed decisions. Accessible on desktop and mobile, MUiQ is fully customizable and comes with live onboarding, training sessions, and technical support. Reach out today to learn how your team can use MUiQ!
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MUiQ reposted this
There are three core ways of running usability tests: lab-based moderated, remote moderated, and remote unmoderated., each with its own strengths and weaknesses. No one method is always best. A combination of methods provides a more comprehensive picture of the user experience. #ux #uxresearch #userexperience #userresearch #uxr
MUiQ reposted this
Where did the SEQ come from and how has it changed in the last two decades? The SEQ has been a popular perceptual UX measure of post-task ease for over 15 years and seems likely to maintain its popularity well into the future. In this article, we’ll trace the roots of the SEQ and key milestones to the present. #ux #uxr #userexperience #uxresearch
MUiQ reposted this
Are first click times the same on images as on live websites? Across two studies comparing first click times for tasks on live and image versions of eight websites, we found participants in task-based studies take about 50% longer to make their first click on an image of a website than the live website. #ux #uxr #userresearch #uxresearch #userexperience
Our MUiQ platform features an analysis dashboard that automates the calculation of confidence intervals and adds error bars, significantly reducing the time spent on manual statistical comparisons. #ux #uxr #userexperience #uxdesign #quantitativeanalysis #quantitativeux
Confidence levels are typically 90% or 95%. Variability is measured using the standard deviation. The sample size is usually the main variable the researcher can manipulate—larger sample sizes result in narrower margins of error/confidence intervals. Our MUiQ platform includes an analysis dashboard that calculates confidence intervals and adds error bars, significantly reducing the time researchers spend on manual statistical comparisons. #ux #uxr #userexperience #uxdesign #quantitativeanalysis
Understanding when to use different Information Architecture (IA) methods is crucial for creating intuitive and user-friendly digital experiences. Here’s a quick guide: 🔍 Card Sorting: This is a generative research method. It helps in discovering how users group information and their mental models. Use this to generate ideas and structure content that aligns with user expectations. 🛠 Tree Testing: This is an evaluative research method. It evaluates the effectiveness of your IA by measuring how easily users can find information in your hierarchy. Use this to validate and refine your structure. Both methods are essential for building robust IA, ensuring your users can navigate your site or app efficiently. MUIQ supports both methods to include open, closed and hybrid methods in our Card Sorting. #UX #UIdesign #InformationArchitecture #CardSorting #TreeTesting #UserExperience #ResearchMethods
MUiQ reposted this
To better understand the online U.S. government experience, we used MUiQ to collect UX data on a variety of attitudes and intentions toward five popular federal government websites. #ux #uxr #benchmark #userresearch #uxresearch
Check out this excellent article on Top Box Calculations! And did you know that MUIQ has the capability to calculate this for you in our data analytics? Request a Demo today! #muiq #measuringu #topbox #quantitativedata
In this article, we dive deep into data collected for a rating scale item to guide initial insights about whether UX and CX researchers who use rating scales should report means and/or box scores. #uxr #ux #cx #uxresearch #userresearch
We are excited to collaborate with User Vision to bring MUIQ to the UK market! #muiq #collaboration #uservision
As a leader in user experience (UX) research for over 24 years, we're thrilled to announce we're bringing the ground-breaking platform MUiQ to the UK market. We can now provide our clients with with unparalleled quantitative insights using mixed method research methodologies such as unmoderated usability testing at scale and competitor / product benchmarking. This powerful software was created by the man who literally wrote the book on how to measure the user experience of websites, software, mobile apps, products, or just about anything people use - Jeff Sauro. Learn more about our collaboration (https://lnkd.in/e-_ykjaK) and get in touch (hello@uservision.co.uk) if you'd like to set up a demo and see it for yourself!
Did you know MUIQ offers 14 study types? You can combine them to create customized studies or choose one type for standalone studies tailored to your quantitative and qualitative research needs. Contact us today for a no-pressure demo! #muiq #measuringu #quantitativeux #qualitativeux #userexperience #uxresearch #unmoderatedux #moderatedux
MUiQ reposted this
Online panels are the go-to method for collecting data quickly for online surveys so it is important for researchers to be aware of ways that panel membership can affect respondent behavior. With MUiQ, users can launch a study directly to our online panel partners, targeting specific participant profiles based on the study's needs. #ux #uxresearch #usabilitytesting #uxresearcher