ProVeg New Food Hub

We're excited to announce that episode one of our new podcast series is now live 🎉 Our series 'Navigating the future of alternative proteins' starts by exploring the 'Rise of plant-based', featuring the brilliant Joe Hill 🍕from One Planet Pizza. Joe and Gemma Tadman reflect on the evolution of plant-based. They discuss the growth and impact of plant-based proteins in the industry so far, the ‘slow-down’, consumer trends and barriers, and look ahead to what’s next. 👀 Joe also shares first-hand experiences as a challenger brand, along with actionable insights for retailers and brands looking to leverage the plant-based sector. Listen now.👂 New Food Hub: https://lnkd.in/eQM8Q4RU Spotify: https://lnkd.in/ebhZUp7D Amazon Music: https://lnkd.in/eY57vRt8 #NewFoodHub #Podcast #AlternativeProteins

🌱 What’s the biggest challenge in developing nutritious plant-based products? As demand for plant-based foods grows, nutrition is a key factor for both consumers and food manufacturers. But developing products that are both healthy and commercially viable comes with challenges. In the latest New Food Hub Podcast, experts Anna-Lena Klapp and Valentina Gallani discuss how brands can close the nutrition gap using fortification, novel food technologies, and policy support. 💡 From a business perspective, what is the biggest barrier to improving plant-based nutrition? - Cost of fortification & reformulation - Regulatory restrictions - Consumer perception of fortified foods - Balancing nutrition with taste & texture Vote below & share your thoughts in the comments! 🎧 Listen to and watch the full episode here: https://lnkd.in/eSFkgHH6 #ProductDevelopment #Nutrition #FoodManufacturing #AlternativeProteins #NewFoodHubPodcast

🚨 Save the date! Exclusive retailer event at Plant FWD 🚨 'Retail’s Main Lever for Sustainability Goals – Finding a New Protein Balance' 📅 Date: April 9, 2025 | 8:30 AM – 12:15 PM CET 📍 Location: DB55, Amsterdam, Netherlands Join ProVeg International, WWF, and Green Protein Alliance for a closed-door retailer session on how rebalancing protein sales can drive progress on CSRD, SBTi, and sustainability goals. 💡 What to expect: ✅ Breakfast, networking & expert insights ✅ How protein sales rebalancing supports sustainability commitments ✅ Best practices & roadblocks from food retailers leading the way ✅ How to set targets & measure progress ✅ Retailers-only – no media or government The exclusive retailer side event will be most relevant for professionals working in areas like sustainability, CSR, ESG, or category management. 🔗 Spots are limited – secure yours now! https://lnkd.in/eEmup5Cj 🎟 Bonus: First 30 sign-ups get a free ticket to the PlantFWD conference! Others qualify for a €100 discount. 🌱 PlantFWD is Europe’s premier platform for the future of food, bringing together retail, foodservice, and policy leaders to shape a sustainable, delicious food system. If you do not plan to attend the PlantFWD main conference, you can still attend this exclusive retailer side event. #FoodRetail #Sustainability #FoodSystems #PlantFWD #ProteinRebalancing #FutureOfFood #CSRD #SBTi

🚀 Is the plant-based industry at an end? Not even close. It’s evolving. While some retailers are scaling back plant-based options, others, like Lidl GB, BILLA AG, and Kaufland are expanding their ranges, and reaping the benefits. 💡 Here’s why you should follow their lead: - Consumer demand is strong – 38% of Europeans now follow a flexitarian or meat-free diet, and the number is rising. Similarly, 37% of the US population is flexitarian. - Sales are growing – the global plant-based food market hit USD 27.8 billion in 2024, and growth continues. - Health and sustainability sells –  47% of European consumers and 60% of US consumers report reducing meat intake due to health concerns. Likewise, 62% of European consumers want climate-friendly food choices. Retailers that expand their plant-based offerings don’t just meet demand – they future-proof their business with healthier, more sustainable, and innovative products. 🌱 The plant-based revolution isn’t over – it’s entering its next phase. Are you ready to evolve with it? ➡️ Read our latest New Food Hub article to discover why now is the time to stock more plant-based foods: https://lnkd.in/e_TsT82V #PlantBased #Retail #Sustainability #FoodTrends

The healthiness of plant-based products is a hot topic – and for good reason. Consumers are looking for nutritious, tasty, and sustainable options, but how can food companies step up to the challenge? 👀 In our latest New Food Hub Podcast, we sit down with Anna-Lena Klapp ProVeg Head of Research, and Valentina Gallani ProVeg Health and Nutrition Manager, to dive into: - Why nutrition is crucial for product success - How brands can fortify and reformulate for better health - Key strategies to reduce salt, sugar, and other nutrients of concern If you're in food innovation, food retail, product development, or nutrition, this episode is a must-listen! 🎧 🔗 Tune in now:  The New Food Hub https://lnkd.in/eSFkgHH6 Spotify https://lnkd.in/ePbb7g6x  Amazon Music https://lnkd.in/eRiMETD4 How do you think the food industry can better meet consumer demand for healthier options? Share your insights below! ⬇️ #PlantBased #Nutrition #Podcast #NewFoodHub #ProVeg

New episode alert! 📢 And this month, we’re addressing an important question: are plant-based alternatives as healthy as animal-based foods? In the latest episode of The New Food Hub Podcast, host Gemma Tadman sits down with nutrition and health experts Anna-Lena Klapp and Valentina Gallani to discuss the crucial role of developing healthy plant-based products for a better future. 🌎 Over 30 minutes, the three cover the importance of product fortification, nutritional guidelines, and policy intervention. Tune in for expert insights to inform your product development! 💡 Find the episode on: - The New Food Hub https://lnkd.in/eSFkgHH6 - Spotify https://lnkd.in/ePbb7g6x  - Amazon Music https://lnkd.in/eRiMETD4 Don’t forget to subscribe! 💚 #NewFoodHub #Podcast #Nutrition #PlantBased

Big news! One of the world’s largest food retail groups Ahold Delhaize has just set a Europe-wide target to rebalance its protein sales toward plants. 🎉 🫘 Retail group Ahold Delhaize has announced it is targeting a 50/50 split between plant and animal-based protein products by 2030 across its European operations. Key initiatives include: - Promoting plant-based products and lower-carbon animal protein. - Partnering with farmers to reduce emissions. - Using loyalty programs and education to inspire sustainable choices. Find out more here: https://lnkd.in/ezzibG2J This move demonstrates a firm commitment to providing a more sustainable and healthy offering, and given the scale of Ahold Delhaize’s operations, its importance is undeniable. The good news follows a similar commitment by Lidl International, which has also committed to increase the share of plant-based foods it sells by 2030! 🌱 What do you think about Ahold Delhaize’s decision? 🗨️ #NewFoodHub #Retail #ProteinShift

How and why should we work on improving the nutritional quality of plant-based products? 🫘 In the latest episode of The New Food Hub Podcast, Gemma Tadman chats with health and nutrition experts Anna-Lena Klapp and Valentina Gallani about the importance of creating healthy (and delicious!) plant-based products for a healthier future. 🌱 The team discuss: - Whether plant-based foods can be as healthy as animal-based ones - The importance of strong nutrition in alternative proteins - Innovations in enhancing nutrition - Market trends and consumer preferences - Policy interventions that can support healthier products - Challenges and opportunities in creating more nutritious products Catch a sneak peak below, and stay tuned on Monday for the new episode! 👀 #NewFoodHub #Podcast #PlantBased #Health

🗝️ The secret to building brand loyalty? Understanding your audience. Plant-based and flexitarian consumers are reshaping the food industry – but capturing their loyalty requires more than just great products. In our latest article, we explore proven strategies to foster brand loyalty in these rapidly growing consumer segments. From authentic engagement to leveraging loyalty programmes, this guide offers actionable insights for brands looking to stand out in a competitive market. With 65% of consumers saying they are more likely to buy from purpose-driven brands, the opportunity for plant-based businesses is huge. Are you ready to connect on a deeper level? 📈 👉 Read the full article for tips that could transform your approach to marketing and loyalty-building: https://lnkd.in/excze3-c What strategies have you seen work best for fostering loyalty in plant-based and flexitarian consumers? Share your thoughts below! 💬 #PlantBased #Flexitarian #BrandLoyalty #NewFoodHub

New report reveals German supermarkets can hit climate targets AND save money! Great news for the future of food in Germany 🇩🇪 A new report from Madre Brava, co-authored by Quantis, a BCG company, reveals a pathway for German supermarkets to achieve their climate targets and save money by 2030. 💰🌱 The key? A shift towards plant-based proteins. The report finds that by offering 30% more plant-based options alongside sustainable farming practices and reduced food waste initiatives, supermarkets can significantly reduce emissions while cutting costs. Here are some key takeaways: - The ‘Big 4’ German supermarket chains (Edeka, Rewe, Lidl, and Aldi) can significantly impact the sector's emissions by adopting these practices. - The most cost-effective measure is a strategic shift towards more plant-based proteins and less meat and dairy.  - This strategy can save €156 per tonne of CO2 reduced! - Madre Brava urges supermarkets to take action and implement these recommendations to achieve their climate goals and benefit from cost savings. This report is a game-changer for the German food industry. It demonstrates that sustainability and profitability can go hand-in-hand. 💪 Let's encourage German supermarkets to embrace a more plant-based future. 🔗Link to the full report here: https://lnkd.in/gGjSXtA4 #Retail #PlantBased #NewFoodHub #MadreBrava