The Podcast Advertising Playbook

Paul Lajoie from Triton Digital joined me on this week's episode of The Podcast Advertising Playbook! I enjoyed this conversation so much, and I hope you all do, too. Tune in to hear us discuss: - CTV and shifting those ad dollars into podcasting  - What an SSP is and how Triton Digital is a flagship company  - Scalability within programmatic advertising  - How an increase in transparency leads to a rise in brand safety  - Who handles different ad buys with an omnichannel approach "Different Ad Buys Belong In Different Buckets" is out now. #podcast #podcastadvertising #advertising

Thank you so much to John Fitzgerald from DAX for joining me on this week's episode of The Podcast Advertising Playbook! Tune in to hear us discuss:  - The shift in advertisers being interested in the whole package, not just podcasts - Is it true that you should only advertise on the top 1% of podcasts?  - What level of targeting actually exists for podcasting?  - The benefits of taking a broad approach to selecting shows I had such a great time recording this episode, and I hope you all find it as informative as I did. "It's All Content Driven" is out now! #podcast #podcastadvertising #advertisingtips

A lot goes into making a good ad. Yes, a large part of a good ad is focused on the ad itself, but it’s also important to focus on the bigger picture. Tune in to this week’s episode of The Podcast Advertising Playbook to learn about:  - Exclusivity and why it is important with host read ads  - The importance of making sure your programmatic ads are categorized right  - How to set your host up for success to create a great ad read  - Why giving a host a script isn’t always the best idea  - How to create good talking points about your product “Exclusivity & Good Ad Reads” is out now! #podcast #podcastad #advertising

It's one of my favorite times of the year - time for the IAB’s Podcast Advertising Revenue Report! Tune in to my new episode of The Podcast Advertising Playbook to hear me discuss the report, share key takeaways, and share my opinions on what this means for the industry's future. "IAB’s Podcast Advertising Revenue Report" is out now! #podcastadvertising #advertising #iab #revenuereport

Podcasts are constantly changing and evolving — the podcasts we have today are incredibly different from those we had ten years ago. With all the changes, it begs the question: What counts as a podcast? I asked Greg Glenday from Acast what he thought on this episode of The Podcast Advertising Playbook, and I LOVED his answer. Listen to my new episode, "What Even Is A Podcast Anymore?," to hear the rest of our discussion. #podcast #podcastadvertising #advertising

I feel like I'm constantly talking about the overlap between audio and video, but this week's guest gave me new insight. On this week's episode, I'm joined by Craig Jordan from Studio71, LP, and Craig is a simulcasting expert. Tune in to hear us discuss: - The current state of simulcasting  - The importance of intentional listening in podcasting  - Secrets to a successful advertising campaign  - The future of direct results in podcast advertising  - Why video attribution is the biggest thing missing from the industry "The Power of Simulcasting" is out now! #podcast #podcastadvertising #youtube #simulcasting

It's bittersweet, but it's finally time for our last live episode from SXSW. In this final episode, I'm joined by Mattia Verzella from Spreaker, and Lindsey Jara Wald & Shweta Nalawade from Tinuiti. First, Mattia and I discuss: - Concerns with programmatic ads  - Why programmatic ads allow you to scale  - The importance of transparency  - Advancements in technology and what this means for podcast advertising After, Lindsey, Shweta, and I discuss: - The advantages of having everything in-house  - Podcast ads as middle-of-funnel marketing  - Running an advertising campaign that isn’t just podcast ads My new episode, "A Discussion of Programmatic Ads at SXSW," is out now. Conducting live podcast episodes proved to be a bit more difficult than I anticipated, but I'm so glad I did it. These conversations were so fun, and I've already received feedback on how informative they were. I'm excited for the time I get another opportunity for live podcast episodes! As always, thank you to Bryan Barletta and Sounds Profitable for helping with this interview and to Nomono for providing the equipment.

In the third installment of our Live at SXSW series, I'm joined by Camille Laurente and Michael Kropko! First, Camille gives us a crash course on everything we need to know about branded podcasts. We discuss: - The importance of trust when creating a branded podcast  - How to make branded podcasts sound more human and less corporate Then, Michael and I discuss: - Why Ad Results considers triangulation to be the gold standard  - Different approaches to simulcasting and ‘vodcasts’  - How to reach someone across different forms of media  - Whether or not advertisers are buying both audio and video "Branded Podcasts & Simulcasting" is out now! Also, thank you to Bryan Barletta and Sounds Profitable for helping with this interview and to Nomono for providing the equipment. #podcast #podcastadvertising #sxsw

Targeting a niche audience is vital to a successful podcast ad campaign, but what about targeting a broad audience? How do you ensure your ad still resonates? Targeting a broad audience comes with its own set of challenges, which is why I'm so happy that Yev Pusin joined me on today's episode of The Advertising Today Podcast. Tune in to hear us discuss: - How the advertising landscape has shifted to prioritize podcasts - Ways to identify shows to partner with when your audience is incredibly broad - Different ways to target listeners.   - Where bad ads lose listeners.  - The biggest barriers to direct response advertising.  - Ways to build an emotional connection during an ad read for a product that isn’t “sexy" "Targeting A Broad Audience" is out now wherever you listen to podcasts. #podcast #podcastad #podcastadvertising #advertisingstrategy

Thank you to Kirsten Tannen from Direct Results (DR) for being on today's episode of The Podcast Advertising Playbook! Partnerships between a host and brand are important, but they're not the only important relationships in podcast advertising. Having happy relationships with any vendors you work with is equally as important to having a successful podcast ad campaign. Tune in to hear Kirsten and I discuss: - Why content silos are disappearing - What data influences good buying decisions - How to vet podcasts to ensure a good campaign  - How the concept of “lean in listening” impacts results  - Tips for how companies can succeed with podcast advertising "Fostering Successful Partnerships" is out now wherever you listen to podcasts! #podcast #podcastadvertising #advertisingstrategy #podcasttips #advertisingtips