A leading educational platform for people looking to level up their career in ad tech. To make the most of your digital media investment, understanding programmatic is no longer optional — it’s a necessity. With The Trade Desk Edge Academy, you can get the resources you need to help stay competitive in this data-driven landscape, with expert-led online training, exclusive thought leadership, and certifications you can earn anywhere, anytime. From foundational knowledge to cutting-edge insights, our platform can help you drive real business outcomes and gain a better understanding of digital advertising. Develop a programmatic foundation Hone the skills you’ll need to navigate the complexities of the digital age by earning your first The Trade Desk Edge Academy certification. Become more fluent in ad tech Explore in-depth courses on essential industry topics to help broaden your programmatic proficiency. Understand industry trends Stay informed — and even a step ahead — of the latest changes shaping the digital advertising industry. A better understanding of digital advertising awaits. Are you ready?
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The Trade Desk Edge is coming to SXSW in Austin! I am so excited to facilitate a programmatic fundamentals workshop with the incredible Kayleigh Barber on March 9th. Space is limited so sign up soon: https://lnkd.in/eMavaXpR
Publishers introduced header bidding a decade ago to increase the number of non-Google ad exchanges bidding on their ad inventory. According to the Department of Justice, Google subsequently introduced a number of tools to neutralize the practice and maintain its hold on the digital advertising market. The Current compiled a primer on header bidding — what it is, how it works, and why it bears so much weight in a legal case that could radically transform the digital media industry.
The cyclical nature of trends can be found in advertising measurement, where media mix modeling (MMM) has experienced an unexpected resurgence. It's a surprising development considering walled gardens are usually loath to share their proprietary data, especially when it could mean giving credit to competing platforms for driving conversions. So why is MMM back in vogue? The Current answers that question, and more, in What the Tech.
A friendly heads up we're offline today through November 11. We're excited to reveal our new and improved experience on November 12th! If you have any questions, please reach out to us at edgeacademy@thetradedesk.com.
We’re excited to share that we’re revamping our site with a streamlined UI and an expanded content library! The site will be down from November 8–11, so now is a great time to finish your courses and earn the badges you’ve been working toward. Rest assured—your data, completed courses, and badges will carry over to the new platform; however, mid-course progress will not transfer. We can’t wait to unveil the all-new The Trade Desk Edge Academy soon, and if you have any questions, please reach out to us at edgeacademy@thetradedesk.com. #TheTradeDeskEdge
For a targeted ad to reach you can sometimes be more impressive than magic. It's called programmatic advertising. While programmatic began primarily as digital display advertising, you can now find it anywhere with an internet connection. Find out more in our new course, Programmatic 101: https://bit.ly/4ewCqop #TheTradeDeskEdge
Programmatic advertising makes ad placements smarter and more targeted with automation and data. What started small is now everywhere — powering ads across every internet-connected device and reshaping how advertisers reach consumers. Enroll in our Programmatic 101 course to hear The Trade Desk’s Tejinder Gill discuss where programmatic ads show up, what they look (or even sound) like, and what’s driving their growth: https://bit.ly/4ewCqop #TheTradeDeskEdge
Many of the ads you see online are bought auction-style, with countless brands and agencies bidding against one another for the right to serve their ads in front of your eyeballs. This ad-delivery system can be dizzyingly complex, however, which is why The Current assembled this handy guide about how ad auctions work, why they've been in the news lately and why the ad auction market could be fundamentally changed by a recent antitrust court case.
Privacy-driven laws and policies are shaping digital advertising today by providing consumers with choice and adding standardization to data collection. Enroll in our Programmatic 101 course to hear The Trade Desk's Raquelle Wilson dive into the changing privacy landscape and consumer perspective, as well as describe how policy changes in the industry are impacting data privacy and compliance: https://bit.ly/4ewCqop #TheTradeDeskEdge
It’s critical that people in all media and marketing roles (and even those who simply collaborate with these disciplines) understand the basics of programmatic. The ad tech industry can be complex and full of jargon, allow us to spell it all out for you in our new Programmatic 101 course. It offers straightforward explanations covering all the basics, including a rundown of the technology providers and components that make programmatic advertising possible and how they fit together. Enroll to learn more: https://bit.ly/4ewCqop #TheTradeDeskEdge