VMG Premedia

🎁 Happy Holidays from all of us at VMG! What a year it’s been! A huge thank you to our incredible clients for making 2024 so rewarding. We’ve loved tackling challenges together, finding creative solutions, and seeing your businesses thrive. And, of course, to our wonderful teams in Chennai and Manila. You’re all superstars, and we couldn’t have done it without you! We can’t wait to keep the momentum going and make 2025 bigger and better. Wishing you all a wonderful holiday season and an exciting year ahead! ✨

The holiday rush is in full swing, and we know how overwhelming it can be to prepare all your campaign assets! Last year, Arhaus turned to VMG for extra support with image retouching during the busy season so they could free up their team and avoid delays. The result? Stunning, on-brand visuals that helped boost their year-end sales. Check them out 👇 🤩

Check out the stunning Christmas-themed covers from Country Living and GoodFood's Special Interest Publications (SIPs)! ❤️💚 SIPs are a great way to keep your content fresh and engage readers with seasonal topics. With 2024 almost coming to an end, it’s time to start prepping your editions for the new year. Tap into that ‘New Year, New Me’ energy with content focused on fitness tips, wellness goals, and healthy recipes to kick off the year on a positive note. 🥗

✨Create digital magazine content that is easy AND enjoyable for your readers to consume!✨ Many publishers are uploading static PDFs and calling them digital content. It’s outdated, and it’s frustrating for your readers who have to awkwardly pinch, zoom, and scroll through text or, try and click a link only to discover it's not interactive at all. 🤨 If you’re still doing this, it’s time to rethink your strategy. Choose a smart solution that will captivate your audience, create engaging experiences, and make your content easy to consume. Your readers will thank you for it, trust us!  👉 https://bit.ly/3Vbdmfg #DigitalPublishing #SmartMags #Engagement

Apple News+ is more than just a place to republish your print content. 💡 Forward-thinking publishers are creating digital-first magazines with exclusive content for Apple News+.   Take Good Food, for example. They’re creating unique monthly digital editions for Apple News+ featuring curated, web-first content from their paywalled recipes. Digital-first mags are efficient to produce and offer a great ROI without the high print costs. Plus, they’re a clever way to keep readers engaged with fresh content between print issues. Digital publishing is constantly evolving, and we’re proud to support our clients to stay ahead of the curve and maximize their returns. You can check out Good Food's full digital edition here: https://lnkd.in/gQFfnyzN #AppleNews #DigitalPublishing

Is Your Apple News Content Ready to Shine? ✨ The holidays bring more readers, more screen time, and more opportunities to make your content stand out! Use this easy checklist to ensure your content grabs attention and delivers results: ✔️ Fix feed errors - Review tags to ensure content displays correctly ✔️ Enhance with multimedia - videos keeps readers engaged longer ✔️ Add CTAs - encourage readers to subscribe to grow your audience ✔️ Check affiliate links - ensure they’re trackable and primed to drive holiday conversions Apple News isn’t just a free platform – when done right, it can help bring in more revenue and growth 📈 Check out this article for more ways you can optimize your content in time for the flurry of festive readers: https://bit.ly/4fYNcnW #AppleNews #DigitalMagazines #ContentOptimization

60% of readers prefer digital magazines 📲 They expect interactive, dynamic content - not outdated, clunky formats.  So if you’re uploading static PDFs and calling it a digital magazine - it could be falling flat. Smart Mags takes your static PDFs and turns them into immersive digital editions that engage readers and keep them coming back for more. ➡️ Create captivating, interactive content ➡️ Offer smooth, mobile-optimized experiences ➡️ Use data insights to grow and improve your audience strategy ➡️ And so much more! 👉 https://bit.ly/3Vbdmfg

🎵 “It’s the most wonderful (and busy!) time of the year…” 🎵 This is the most chaotic season for brands, especially when it comes to scaling up post-production to get holiday assets ready. But it doesn’t have to be a last-minute scramble! Last year we helped Everlane deliver their striking gift guide imagery, right on schedule. ⏲️ By bringing in a little extra support over busy periods, you can ramp things up without burning out your team. ➡️ See how we support Everlane year-round with their editorial and PDP imagery: https://bit.ly/4fhOtqj

Grabbing the attention of online shoppers isn’t always easy – but there’s a proven way to make your products stand out… Research shows that adding VIDEO to your product pages can boost conversions by up to 85%. With results like that, it’s worth the investment - but it comes with its own challenges. Through our work optimizing video for our customers' ecom sites, we’ve learned that success starts long before you hit record. Thoughtful planning can save you time, resources, and budget. If you’re new to ecom video, check out our pro tips to set yourself up for success from day one. 👉 https://bit.ly/4fQrjXX #Video #VideoRetouching #Ecommerce

Advertorials on Apple News don't have to be boring! 😴 By using Apple News’ dynamic articles, you can include things like videos, live feeds from social media, and affiliate links to make your content more eye-catching and engaging for readers. Brands like Audi, Elle, and L’Oreal are already using this style of sponsored content, and here’s why it works: ✔️ More engaging ads that people actually want to look at ✔️ A fresh way for advertisers to connect with their audience ✔️A better, more interesting experience for readers Happy readers mean happy advertisers. Want more tips on improving your content on Apple News? Head over to our blog: https://bit.ly/3Zf94Gi