Women in Marketing Procurement

If you’re on the other side of the pond - this is a great event to attend. #marketingprocurement Procurement Foundry KonnectHouse RAUS Global Christine Moore

If your company is a client-side (brand) member of the ANA - you cannot miss the (FREE) 2025 ANA/AEF Future of Marketing Leadership Conference on February 12-13 in New York! This event is packed with insights on Talent and Marketing Organization, Technology and Data, Society and Sustainability, and Brand and Creativity—plus a dedicated portion on AI and Marketing tech. Hosted in collaboration with the ANA Educational Foundation, the ANA Global CMO Growth Council, and Columbia University, this conference is a perfect opportunity to gain strategies to tackle the rapidly evolving marketing landscape. Mark your calendars—this is a must-attend for those shaping the future of marketing! 🚀 #MarketingLeadership #AI #FutureOfMarketing Christine Moore RAUS Global Bill Duggan #marketingprocurement https://lnkd.in/d4ZFHmT5

A great “pre-game” day today! Turn Up the Volume hosted an afternoon of coming together, getting ready and mingle with like-minded. Great thank you to Kylie Ruehl Dawn Musser-Sepanik Emily Lee Leah Marshall Christine Moore for hosting! #marketingprocurement

An interesting perspective on how “east coast vs. west coast” differs in the entrepreneur and venture capital culture. #culture #entrepreneurship #curiosity

Last week, I had the privilege of attending an exceptional session at Blackweek, featuring Cindy Gallop and Jonathan Mildenhall sharing their inspiring journeys in advertising. It was a captivating 45-minute conversation with invaluable insights, memorable moments, and laughs. Here are the top takeaways: 1. Speak up & call out the lack of diversity and representation when you see it. 2. Mentor and uplift the next generation, especially women and people of color, to create a safe and supportive environment. 3. Be brave and authentic, and push for creative, impactful work that brings people together. 4. Support initiatives and organizations that invest in education and opportunities for underserved black and brown communities. #equity RAUS Global Christine Moore

The inaugural Blackweek 2024 conference (held in NYC last week) made a bold statement for diversity and inclusion in advertising, drawing an impressive 1,400 attendees—nearly triple the average for a first-year event! With high-energy panels featuring industry leaders, the event tackled everything from diverse leadership to multicultural marketing's untapped potential. Speeches by Philonise Floyd (George Floyd's brother) and others called for authentic community connections, not just corporate commitments. It’s clear: this isn’t just a conference; it’s a movement for real change in advertising. I cannot wait for next year's conference! SIGN ME UP! RAUS Global Lindsay Rittenhouse Brandon Doerrer Jon Springer Sabrina Sanchez Joseph Anthony Procurement Foundry Marketing Procurement iQ the full article (behind pay-wall) can be found here: https://lnkd.in/da_utNHB

For those committed to advancing workplace equity, Reckitt stands out as a prime example of unwavering dedication and forward momentum. 🚀 #EquityInAction #Leadership #marketingprocurement Christine Moore RAUS Global "We will continue to reach the population that we reach today, but also bring in new consumers in different subsets of the population that are growing, whether it’s Hispanic, African American or Asian American" - Gary Osifchin https://lnkd.in/dYWDrqGi

We came across this exciting blog/ article on @adweek, written by Thas Naseemuddeen. The link to the full article is below. The article "What Marketers Are Missing in the Gen AI Conversation" highlights the overlooked aspects of AI in advertising and creative industries. It emphasizes that while AI is often discussed in terms of automation and productivity, its real potential lies in its ability to understand and process natural language, which can transform creative work. However, the human element remains crucial, as AI can only reassemble existing data and needs more imaginative and emotional depth humans bring to creativity. Critical takeaways for brand marketers: Human Creativity is Irreplaceable: While AI can enhance efficiency and automate tasks, creative ideas, and emotional depth remain human-driven. AI should be used as a tool to aid, not replace, human creativity. Language Mastery in AI: AI's real power lies in its ability to understand and generate natural language, making it a potent tool for managing large datasets and optimizing creative workflows. AI Helps Speed Up Creative Processes: AI can help marketers quickly generate content variations and optimize campaigns, freeing creative teams to focus on higher-level strategic and innovative work. Read the full article here - https://lnkd.in/e8nZMH35

We try not to share too much that lives behind a paywall—however, this one deserves some attention! The article “Multicultural Marketing: The New Normal for Brands and Consumers” emphasizes the need for brands to adjust their strategies to align with the growing multicultural population in the U.S. The traditional concept of a "general market" no longer applies, as diverse audiences are now the mainstream. Here’s how brands can adapt: Shift Mindset to a Multicultural Focus: Brands should stop treating multicultural marketing as a separate effort. Instead, targeting diverse audiences should be integrated into every aspect of marketing, as these consumers now represent the general market. Leverage Nuanced Understanding of Diverse Audiences: Brands should develop campaigns that resonate with the specific characteristics of different cultural groups. For example, Black consumers are more engaged with digital culture, while Latino consumers are more price-conscious. Tailoring messaging to these nuances can lead to more robust engagement. Increase Investment in Multicultural Media: Advertisers allocate less than 2% of their budgets to publishers that reach minority audiences. Brands must redirect more resources to media that cater to these growing consumer bases to avoid missing valuable engagement opportunities. Foster Authentic Connections: Multicultural marketing is about creating ads that connect with diverse audiences. Research shows that ads fostering inclusion and identification with American society outperform surface-level diversity efforts. Recognize Multiculturalism as a Business Imperative: Reaching diverse consumers isn’t just about representation; it's about sustaining business growth. Brands that understand and act on these shifts will be well-positioned to lead the future multicultural economy. Brands must recognize that catering to a multicultural audience isn't a side project—it's essential for future success. RAUS Global #DEI Christine Moore #marketingprocurement Please read the full article here: https://lnkd.in/emVHGVS3

Honored to attend a luncheon with the “Most Influential Small Business Marketing” winners at Adweek NY 2024. It was an inspiring afternoon connecting with industry leaders and fellow professionals. A special moment was celebrating Adweek’s 20th anniversary alongside its founders! The event delivered insightful discussions, great entertainment, and delicious food. Thank you to everyone who made it happen! #adweeknewyork24 Erin Flaxman Christine Moore Jillian Beans Amazon Ads