Adam Hanft

Adam Hanft

What’s your “Once Upon a Time”? Working with companies, brands, and brand leaders - world leaders, as well - to construct narratives that harmonize with this moment and anticipate the next.

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Huh? Labor Unions Reach Peak Support, as Does American Business.

Huh? Labor Unions Reach Peak Support, as…

September 3, 2023

17 likes


The Fatal Flaw of “Branding Can Wait”

The Fatal Flaw of “Branding Can Wait”

August 6, 2023

29 likes8 comments

Why is the NYT Smearing SVB?

Why is the NYT Smearing SVB?

March 18, 2023

20 likes5 comments

Can You Build a Branded House in the TikTok Era?

Can You Build a Branded House in the TikTok…

January 10, 2023

5 likes

Twenty-Two Years Later, Let’s See If These Predictions Are Holding Up- 
An Admittedly Cherrypicked Look-Back at “Dictionary of the Future”

Twenty-Two Years Later, Let’s See If These…

January 1, 2023

24 likes11 comments

How's Your Elasticity of Desire?

How's Your Elasticity of Desire?

September 29, 2022

7 likes3 comments


Separating Martin Luther King Day From Blursday

Separating Martin Luther King Day From…

January 18, 2021

11 likes1 comment

In Praise of Juxtaposition – How Fear of Language Suffocates Marketing

In Praise of Juxtaposition – How Fear of…

August 21, 2020

17 likes4 comments

Commitment Void: Where Are the New Year’s Resolutions from America’s Brands?

Commitment Void: Where Are the New Year’s…

January 7, 2020

14 likes

Here's a Photo of Cars and Horses on the Street at the Same Time

Here's a Photo of Cars and Horses on the…

October 20, 2018

8 likes1 comment

Saudi Arabia's Fear of Becoming Kodak

Saudi Arabia's Fear of Becoming Kodak

March 10, 2018

9 likes

The Unintended Risks of Convenience: Why Removing Signatures from Credit Card Purchases is a Bad Thing

The Unintended Risks of Convenience: Why…

January 13, 2018

14 likes2 comments

Forget His Hundred Days, What About Yours?

Forget His Hundred Days, What About Yours?

April 29, 2017

9 likes3 comments

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