Alex M H Smith

Business strategy made simple | Finally nail your unique offer and unlock effortless growth | Bestselling author of No Bullsh*t Strategy

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Strategic confidence: this is everything

Strategic confidence: this is everything

February 1, 2023

53 likes12 comments

Glossary of strategic ideas - volume 2

Glossary of strategic ideas - volume 2

October 24, 2022

16 likes5 comments

The opposites game: how to tell if a strategy is nonsense

The opposites game: how to tell if a…

October 7, 2022

28 likes10 comments

What are non-value strategies?

What are non-value strategies?

July 13, 2022

16 likes

Does the military have anything to teach us about strategy?

Does the military have anything to teach us…

June 22, 2022

25 likes10 comments

Cultural imprinting: how ads really work?

Cultural imprinting: how ads really work?

April 21, 2022

21 likes2 comments

The disappearance of the original mind

The disappearance of the original mind

March 30, 2022

15 likes4 comments

Armani, aspiration, and the decline of luxury

Armani, aspiration, and the decline of luxury

January 20, 2022

13 likes3 comments

The Challenger Trap: fighting the status quo with the status quo

The Challenger Trap: fighting the status quo…

November 16, 2021

19 likes1 comment

The toilet paper rule

The toilet paper rule

October 12, 2021

16 likes3 comments

Go big or go home - Mrs Brown's Boys and why the mass market still matters

Go big or go home - Mrs Brown's Boys and why…

October 4, 2021

20 likes

Great brands are clueless too

Great brands are clueless too

September 27, 2021

18 likes2 comments

Innocent, 21 Jump Street, and why consistency requires constant change

Innocent, 21 Jump Street, and why…

August 2, 2021

8 likes1 comment

The creative canvas - the key to building a charismatic business

The creative canvas - the key to building a…

July 23, 2021

21 likes3 comments

Selling the nightmare: what happens to brands with weak strategy

Selling the nightmare: what happens to…

June 11, 2021

15 likes1 comment

Nickelback, Starbucks, and the power of in-authenticity

Nickelback, Starbucks, and the power of…

April 23, 2021

18 likes

Know your enemy

Know your enemy

April 9, 2021

20 likes6 comments

Be what your customers are not

Be what your customers are not

March 25, 2021

14 likes7 comments

How to maximise success through asymmetric bets

How to maximise success through asymmetric…

December 10, 2020

16 likes2 comments

Nike and the concept of "cultural innovation"

Nike and the concept of "cultural…

November 12, 2020

11 likes2 comments

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