View articles by Bill Aicher

No One Wants to Buy Your Recipe Book

September 18, 2022

13 likes

Marketing Can't Save a Product No One…

April 5, 2017

20 likes2 comments

Break More Stuff! (a.k.a. Why Fear and…

March 8, 2017

92 likes10 comments

Always Use a Pencil (When Writing Out Your…

February 22, 2017

A Strong Marketing Strategy Requires a…

February 15, 2017

4 likes

Leadership Lessons Learned from Team-Based…

February 8, 2017

1 like

VR, AR and the Challenge of Marketing What…

January 17, 2017

3 likes2 comments

No, You Don't Need An App.

January 9, 2017

6 likes

NAILED IT! My One Tip to Make Every Day a…

December 7, 2016

3 likes1 comment

Hey Retailers: Get Your "In-Store Pickup"…

December 5, 2016

2 likes

It's Cyber Monday. Celebrate It! (Please?)

November 28, 2016

1 like

Is It Ethical for Stores to Be Open on…

November 23, 2016

4 likes

Without Purpose, Your Content Marketing…

November 15, 2016

1 like1 comment

The Importance of Framing in Price and Value…

November 11, 2016

3 likes

The Post-Purchase Experience Matters Just as…

June 15, 2016

12 likes1 comment

Dopamine-Rush Timed Marketing: Keeping the…

May 18, 2016

9 likes

The Time I Dreamt of a Bowl of Cherries as a…

May 12, 2016

5 likes3 comments

Leverage Incentives and Loyalty Programs to…

May 10, 2016

21 likes2 comments

Snapchat’s Biggest Risk Is Ingrained In Its…

May 4, 2016

22 likes2 comments

Vinyl Records, Steeping Tea and Slowing Down

April 29, 2016

4 likes3 comments