Charles Dimov, MBA (MASc)

Charles Dimov, MBA (MASc)

CMO | Professor | Demand Architect

View articles by Charles Dimov, MBA (MASc)

Scaling Up: Harvard Business School’s Approach to Job Design

Scaling Up: Harvard Business School’s…

June 25, 2023

7 likes

B2B Marketing Research - Why?

B2B Marketing Research - Why?

June 12, 2023

9 likes3 comments

Pro-Bono Marketing… Is it Needed?

Pro-Bono Marketing… Is it Needed?

June 2, 2023

2 likes

Marketing Showdown: Product vs. Services – Which is Harder?

Marketing Showdown: Product vs. Services –…

May 26, 2023

3 likes1 comment

Chaos to Control: Transforming Your BDR Team's Performance

Chaos to Control: Transforming Your BDR…

May 23, 2023

9 likes2 comments

How Much Content is Enough?

How Much Content is Enough?

May 19, 2023

12 likes7 comments

Guided AI:   Content Marketing's Future

Guided AI: Content Marketing's Future

May 2, 2023

19 likes2 comments

Why Demand Gen is NOT Lead Gen

Why Demand Gen is NOT Lead Gen

February 26, 2023

17 likes4 comments

Marketers: ChatGPT taking your Job?

Marketers: ChatGPT taking your Job?

February 11, 2023

13 likes5 comments

Is Growth Marketing Important in Tough Times?

Is Growth Marketing Important in Tough Times?

February 4, 2023

28 likes2 comments

Inside Sales Best Practices

Inside Sales Best Practices

October 10, 2021

4 likes

TAM in Marketing: Keep it or Drop it?

TAM in Marketing: Keep it or Drop it?

September 18, 2021

4 likes

B2B Content Marketing Cost Benchmarks

B2B Content Marketing Cost Benchmarks

September 4, 2021

10 likes

Gated Content Questions & Answers

Gated Content Questions & Answers

August 28, 2021

15 likes5 comments

Demand Generation: What Works - What Doesn't

Demand Generation: What Works - What Doesn't

August 21, 2021

12 likes

Should Marketing be on Corporate Boards?

Should Marketing be on Corporate Boards?

August 14, 2021

18 likes3 comments

Brand Legitimacy in B2B Marketing

Brand Legitimacy in B2B Marketing

August 7, 2021

8 likes1 comment

Retention Marketing: 7 Ready-to-Go Tactics

Retention Marketing: 7 Ready-to-Go Tactics

July 31, 2021

10 likes

What Writing 50 LinkedIn Marketing Articles Taught Me

What Writing 50 LinkedIn Marketing Articles…

July 24, 2021

60 likes25 comments

Product Differentiation vs Marketing Distinction

Product Differentiation vs Marketing…

July 17, 2021

6 likes

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