Charlotte Woods

General Manager at The Brand Builders

View articles by Charlotte Woods

10 Engaging Content Ideas for Athletes

10 Engaging Content Ideas for Athletes

January 19, 2024

6 likes

Athletes are people NOT commodities (and yes that applies to athlete branding, too)

Athletes are people NOT commodities (and yes…

November 7, 2023

13 likes2 comments

2023 Athlete Brand Predictions

December 12, 2022

11 likes3 comments

Why Athletes Seeking Sponsorship Need to…

November 3, 2022

9 likes

A New Era of Athlete Advocacy

A New Era of Athlete Advocacy

August 17, 2022

12 likes

Social Media and Brand Integrity

July 26, 2022

4 likes2 comments

What Makes an Athlete's Brand Memorable

June 30, 2022

9 likes3 comments

Interview With Elite Wheelchair Basketballer, Damon Jaenke

Interview With Elite Wheelchair…

May 18, 2022

6 likes

Brand Activations That Don't Require…

April 21, 2022

15 likes

The Superpower 99% Of Athletes Hold in Modern Marketing

The Superpower 99% Of Athletes Hold in…

March 30, 2022

14 likes1 comment

Why Athletes Struggle With Social Media

Why Athletes Struggle With Social Media

February 10, 2022

17 likes6 comments

The Athlete Brand Buzz

January 11, 2022

35 likes12 comments

5 Social Media Secrets Every Athlete NEEDS To Know

5 Social Media Secrets Every Athlete NEEDS…

February 5, 2020

5 likes

The Athlete Perspective: Glenn Paul…

September 20, 2019

2 likes

Personal Brand—There's more to it than…

July 24, 2019

2 likes

Athlete Sponsorship: Sponsor Benefits

Athlete Sponsorship: Sponsor Benefits

May 1, 2019

4 likes

Athlete Brand: Why Brand Is The Key To…

February 22, 2019

4 likes

Why Mentoring Matters

Why Mentoring Matters

December 27, 2018

5 likes1 comment

Athlete Brand: What is it and why does it…

December 6, 2018

2 likes

Why Athletes Seeking Sponsorship Should…

November 27, 2018

34 likes3 comments

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