Chris Wilson

Chris Wilson

Managing Partner @ Ingenuity | Marketing, New Business, Partnerships, Licensing and Sponsorship

View articles by Chris Wilson

The Rise of IP Promotional Partnerships

The Rise of IP Promotional Partnerships

October 3, 2024

30 likes1 comment

Navigating Entertainment Partnerships in 2024

Navigating Entertainment Partnerships in 2024

January 5, 2024

51 likes1 comment

Leveraging IP Through Licensing Brand Partnerships

Leveraging IP Through Licensing Brand…

September 14, 2023

38 likes

Growth of Women's Sport; an opportunity for Brand Partners

Growth of Women's Sport; an opportunity for…

July 19, 2023

51 likes1 comment

The Rise of Immersive Experiences

The Rise of Immersive Experiences

June 21, 2023

77 likes2 comments

The Untapped Potential of Brand Licensing

The Untapped Potential of Brand Licensing

March 23, 2023

60 likes

How to authentically recruit and connect with consumers via brand licensing in 2023

How to authentically recruit and connect…

October 21, 2022

21 likes

Brand Partnerships: Wrap up of the 2022 festival season

Brand Partnerships: Wrap up of the 2022…

October 4, 2022

51 likes6 comments

Keep them loyal: How personal targeting gets you far

Keep them loyal: How personal targeting gets…

June 28, 2022

33 likes

Live experiences are back and bigger in 2022

Live experiences are back and bigger in 2022

May 9, 2022

22 likes

Esports and brand partnerships post pandemic, what can we expect in 2022?

Esports and brand partnerships post…

January 24, 2022

40 likes2 comments

A wrap up of the festival season in Partnerships

A wrap up of the festival season in…

October 19, 2021

51 likes4 comments

Growing your partnerships in 2021-22

Growing your partnerships in 2021-22

July 28, 2021

46 likes1 comment

Why partnerships should be the focal point in all loyalty focussed marketing initiatives

Why partnerships should be the focal point…

April 20, 2021

56 likes5 comments

Virtual Event Sponsorship: Will Virtual and Hybrid events continue to become a stable pillar of Partnership marketing?

Virtual Event Sponsorship: Will Virtual and…

March 11, 2021

51 likes4 comments

Brand Partnerships in 2021

Brand Partnerships in 2021

January 27, 2021

79 likes17 comments

The Perfect Brand Partnerships - yet to happen!

The Perfect Brand Partnerships - yet to…

January 14, 2021

123 likes25 comments

Audio marketing: should my brand consider podcast partnerships?

Audio marketing: should my brand consider…

October 20, 2020

44 likes3 comments

Why Brand Partnerships across co-branded content, licensing and hybrid experience marketing will rise

Why Brand Partnerships across co-branded…

September 2, 2020

77 likes3 comments

Is eSports now competing with the best sports right holders?

Is eSports now competing with the best…

July 17, 2020

40 likes3 comments

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