Clayton DurantInfluencer

Music Marketer, Artist Manager, & Adjunct Professor of Music Business

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The Lack of Health Insurance & Livable Wage for Artists Isn’t Solely the Major Label’s Fault

The Lack of Health Insurance & Livable Wage…

March 11, 2025

14 likes1 comment

Campaigning to the Beat: How Kamala Harris Used Music Marketing to Mobilize Voters

Campaigning to the Beat: How Kamala Harris…

November 5, 2024

15 likes

How Marvel's Deadpool & Wolverine Supercharged NSYNC's 1999 Hit 'Bye Bye Bye'

How Marvel's Deadpool & Wolverine…

August 7, 2024

28 likes4 comments

How Burger King Is Creating a Modern Streaming Hit By Treating Its 'Earwormy' Jingle "Whopper Whopper" Like Major Record Label Release

How Burger King Is Creating a Modern…

August 1, 2024

26 likes5 comments

How The “Hawk Tuah” Viral Phenomenon Is Driving Newfound Consumption Of Tim McGraw’s 1994 Song, "Indian Outlaw"

How The “Hawk Tuah” Viral Phenomenon Is…

July 3, 2024

18 likes3 comments

How AmptUp is Reimagining The Booking Framework For Tours

How AmptUp is Reimagining The Booking…

December 3, 2023

16 likes1 comment

How the NFL's Thanksgiving Day Halftime Shows Boosted Recorded Music Consumption for Dolly Parton and Jack Harlow

How the NFL's Thanksgiving Day Halftime…

December 1, 2023

21 likes1 comment

Unlocking Unclaimed Royalties With DURP: A Conversation with Dae Bogan of the Mechanical Licensing Collective (The MLC)

Unlocking Unclaimed Royalties With DURP: A…

November 16, 2023

19 likes1 comment

Why Creed And Their Hit Song, “Higher” Was The Biggest Winner of the 2023 World Series

Why Creed And Their Hit Song, “Higher” Was…

November 15, 2023

67 likes1 comment

How Sephora Sounds Is Tapping Independent…

November 4, 2023

27 likes

Inside Fave: Jacquelle Horton's Vision for Empowering Music Superfans

Inside Fave: Jacquelle Horton's Vision for…

October 30, 2023

16 likes3 comments

Dipping into Success: How Heinz Crafted a Cultural Win from Swifties' Saucy Insights

Dipping into Success: How Heinz Crafted a…

October 4, 2023

22 likes1 comment

New IRS Regulation on Ticket Reselling: What You Need to Know Before Cashing In

New IRS Regulation on Ticket Reselling: What…

September 26, 2023

81 likes54 comments

How The Original Donut Shop's Partnership With Kelsea Ballerini Brews the Perfect Strategy for the Contemporary Female Coffee Lover

How The Original Donut Shop's Partnership…

September 19, 2023

32 likes3 comments

How Gildan and Riley Green’s National…

September 7, 2023

19 likes

Why Saweetie’s Ring Girl Collaboration with Fansly During The Jake Paul vs. Nate Diaz Superfight Was More Than Just A Cultural Photo Opp

Why Saweetie’s Ring Girl Collaboration with…

September 1, 2023

26 likes1 comment

How Google's TextFX Generative AI Solution Aims to Boost Songwriters' Chances of Creating Hits

How Google's TextFX Generative AI Solution…

August 14, 2023

18 likes5 comments

Why T-Mobile’s Partnership with AEG To…

August 7, 2023

31 likes2 comments

Understanding 'Barbienomics': The Influence of Barbie's Deluxe Album on Indigo Girls and Matchbox Twenty's Catalog

Understanding 'Barbienomics': The Influence…

July 31, 2023

185 likes6 comments

Luminate Identifies Music's New Power Brokers: A Closer Look at 'Super Fans'

Luminate Identifies Music's New Power…

July 24, 2023

17 likes4 comments

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