View articles by Evgeny Popov

Unlocking the US Market

Unlocking the US Market

October 25, 2024

28 likes4 comments

The advertising industry stands on the cusp of its greatest transformation yet.

The advertising industry stands on the cusp…

February 29, 2024

598 likes14 comments

Revolutionizing Digital Marketing: How AI is Redefining SEO and SEM in the Era of Instant Answers!

Revolutionizing Digital Marketing: How AI is…

February 22, 2024

407 likes48 comments

The Ghosting Phenomenon: Restoring Integrity in Professional Communication

The Ghosting Phenomenon: Restoring Integrity…

February 15, 2024

399 likes26 comments

Is 2024 the year of the Federated Learning ie "Year of Mobile ML"?

Is 2024 the year of the Federated Learning…

January 11, 2024

333 likes4 comments

Contextual advertising of the future - "New game, New Rules"

Contextual advertising of the future - "New…

December 16, 2023

30 likes4 comments

Is Apple harvesting adtech data?

Is Apple harvesting adtech data?

December 15, 2023

10 likes5 comments

100 books you may want to read...

100 books you may want to read...

December 13, 2023

16 likes2 comments

Meta Trends - 2024 (TL;DR)

Meta Trends - 2024 (TL;DR)

December 12, 2023

16 likes2 comments

Data clean rooms and zero-party data: Powerful solutions for a cookie-less future

Data clean rooms and zero-party data:…

November 7, 2023

26 likes

How clean rooms will power the future of digital marketing in 2025?

How clean rooms will power the future of…

March 27, 2023

17 likes

How AI will transform the future of digital marketing?

How AI will transform the future of digital…

March 20, 2023

12 likes

How Web3, NFT and Blockchain will shape the future of digital marketing?

How Web3, NFT and Blockchain will shape the…

March 13, 2023

11 likes1 comment

5P Framework to understand the Future of Digital Marketing

5P Framework to understand the Future of…

March 6, 2023

16 likes

How brands should utilise zero party data (ZPD) as part of marketing strategy in 2023 and beyond?

How brands should utilise zero party data…

February 27, 2023

17 likes4 comments

The Dream Job - This Way Please....

The Dream Job - This Way Please....

October 5, 2022

29 likes4 comments

The Future of Addressability = $100B

The Future of Addressability = $100B

January 25, 2022

75 likes33 comments

Marketing is Dead, Long live the Marketing

Marketing is Dead, Long live the Marketing

August 2, 2021

29 likes2 comments

El Corazón - The story of “Why”

El Corazón - The story of “Why”

April 11, 2021

53 likes4 comments

One way 🎫 to Happiness

One way 🎫 to Happiness

September 14, 2020

133 likes78 comments

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