Kieran Cassidy

The Michael Jordan of Marketing 🏀

View articles by Kieran Cassidy

The 3 Most Common (& Costly) Mistakes B2B Companies Make

The 3 Most Common (& Costly) Mistakes B2B…

July 2, 2024

6 likes1 comment

A Masterclass in Running a Successful LinkedIn Ads Campaign

A Masterclass in Running a Successful…

June 10, 2024

15 likes4 comments

How to Sell to an Audience That Doesn't Want You (Yet)

How to Sell to an Audience That Doesn't Want…

May 13, 2024

27 likes37 comments

The Brand Building Circuit: A Michael Jordan…

April 18, 2024

10 likes5 comments

Outbound Sales vs. Inbound Marketing: a Thought Experiment

Outbound Sales vs. Inbound Marketing: a…

April 4, 2024

19 likes19 comments

How to Fundraise for a Startup – Let’s Ask the Customer

How to Fundraise for a Startup – Let’s Ask…

March 21, 2024

8 likes5 comments

Building a Brand Is Expensive, Sorry. Blame…

March 7, 2024

28 likes7 comments

Why Your Website = Your Best Salesman

Why Your Website = Your Best Salesman

February 22, 2024

14 likes5 comments

Market Research Is Dead. Luckily, UX Research Is Here Instead.

Market Research Is Dead. Luckily, UX…

February 8, 2024

16 likes9 comments

Google Ads (Done Right): A Case Study

Google Ads (Done Right): A Case Study

January 25, 2024

19 likes4 comments

Your Q1 Marketing Budget Guide for 2024

Your Q1 Marketing Budget Guide for 2024

January 4, 2024

42 likes42 comments

Sales-focused → Customer-focused Strategy: The Transition Many Business Need to Make

Sales-focused → Customer-focused Strategy:…

December 14, 2023

7 likes2 comments

Business-minded Marketing: 3 Examples of How Marketing SHOULD Be Done

Business-minded Marketing: 3 Examples of How…

November 30, 2023

12 likes4 comments

The Art of Photography in Marketing: How to Generate “The Feeling”

The Art of Photography in Marketing: How to…

October 27, 2023

16 likes3 comments

A Simple Guide to the Most Effective Google Ads Strategy I’ve Seen

A Simple Guide to the Most Effective Google…

October 12, 2023

13 likes4 comments

The Art of Give & Take: Reciprocity in Marketing

The Art of Give & Take: Reciprocity in…

September 28, 2023

11 likes

How to Infuse Real-time Marketing into Your Digital Strategy

How to Infuse Real-time Marketing into Your…

September 21, 2023

11 likes4 comments

Thought Leadership: How to Create Content that Grows Brands

Thought Leadership: How to Create Content…

September 14, 2023

10 likes4 comments

What Is “Holistic” Marketing? | A…

September 7, 2023

17 likes12 comments

Brand Growth & the Science of Social Proof

August 31, 2023

8 likes4 comments

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