Jayesh Easwaramony

Founder, Spectra Global | Digital Revenue Specialist: Ad Tech, Data, Marketing & CX | Principal Advisor, Twimbit (AI-driven research firm)

View articles by Jayesh Easwaramony

CDP Landscape in APAC: Key Trends, Use Cases and Challenges

CDP Landscape in APAC: Key Trends, Use Cases…

October 16, 2024

16 likes

Google's Privacy Sandbox Pivot: Another false dawn or much needed calibration?

Google's Privacy Sandbox Pivot: Another…

August 1, 2024

Challenges in Real-Time Personalization: Can CDP and Event Analytics Work in Tandem?

Challenges in Real-Time Personalization: Can…

May 9, 2024

11 likes4 comments

5 ways that composability is changing the CDP industry

5 ways that composability is changing the…

February 21, 2024

11 likes1 comment

7 Effective Habits to Maximize Your Data Stack Efficacy in 2024

7 Effective Habits to Maximize Your Data…

January 30, 2024

6 likes

The Human Touch in Effective Segment Management with data and martech tools

The Human Touch in Effective Segment…

December 6, 2023

9 likes1 comment

Decoding the Segmentation Maze: Choosing between CDPs, data warehouses, marketing automation tools and marketing clouds

Decoding the Segmentation Maze: Choosing…

December 5, 2023

28 likes5 comments

Will Google Topics API reverse the negative spiral of hypertargeting?

Will Google Topics API reverse the negative…

February 3, 2022

9 likes

Can Times monetize the Wordle acquisition?

Can Times monetize the Wordle acquisition?

February 1, 2022

16 likes2 comments

3 Meetings that told me that ad tech needs to graduate to adulthood

3 Meetings that told me that ad tech needs…

January 26, 2022

21 likes

A tale of 2 market entries - Netflix vs Ikea - who is making everyday brighter?

A tale of 2 market entries - Netflix vs Ikea…

January 24, 2022

56 likes10 comments

Key Blockers to A.I. driven marketing

Key Blockers to A.I. driven marketing

January 21, 2022

28 likes

Why large media publishers need to control their digital destiny - lessons from Australia

Why large media publishers need to control…

June 4, 2020

10 likes1 comment

RelianceJio-Facebook deal - A high price for Facebooks inability to Indianise its strategy early?

RelianceJio-Facebook deal - A high price for…

April 22, 2020

29 likes3 comments

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