Mark Appel

Chief Marketing Officer @ Sendcloud | B2B marketing and sales SaaS growth leader

View articles by Mark Appel

2024: Call to Marketing AI Vendors for Game-Changing Capabilities

2024: Call to Marketing AI Vendors for…

December 20, 2023

26 likes11 comments

Top 3 questions for tech CEOs to ask themselves before scaling up marketing

Top 3 questions for tech CEOs to ask…

December 6, 2023

48 likes8 comments

How do you measure your marketing pipeline progression?

How do you measure your marketing pipeline…

November 28, 2023

43 likes10 comments

Simple marketing math: the ABM pitfall

Simple marketing math: the ABM pitfall

November 17, 2023

69 likes4 comments

Why we stop generating leads

Why we stop generating leads

September 19, 2023

101 likes25 comments

The Chief Revenue Officer: A Strategic Leader in the Modern Business World

The Chief Revenue Officer: A Strategic…

December 20, 2022

54 likes3 comments

Is B2B marketing surpassing B2C?

Is B2B marketing surpassing B2C?

December 12, 2022

1 like

Growing a B2B SaaS Company's Marketing Team in an Era of Rapid Expansion

Growing a B2B SaaS Company's Marketing Team…

December 7, 2022

374 likes85 comments

My ugliest payment gadget gets obsolete

My ugliest payment gadget gets obsolete

December 4, 2022

9 likes8 comments

Which device to choose for taking digital notes?

Which device to choose for taking digital…

November 27, 2022

44 likes10 comments

Account-Based Marketing At Scale

Account-Based Marketing At Scale

April 28, 2021

72 likes3 comments

Why should my brand or business be active on…

February 12, 2021

29 likes2 comments

Sorry VanMoof, excellent product but a lousy customer experience

Sorry VanMoof, excellent product but a lousy…

July 13, 2020

115 likes39 comments

How to build an agile global marketing team

How to build an agile global marketing team

June 16, 2020

71 likes8 comments

One month at CM.com: we enable brands to start the conversation and deliver their clients a premium experience they've been waiting for

One month at CM.com: we enable brands to…

June 2, 2020

45 likes

Corona, serendipity and CM(O)

Corona, serendipity and CM(O)

April 20, 2020

597 likes222 comments

Dit is wat ik zie, kijken jullie even mee?

Dit is wat ik zie, kijken jullie even mee?

March 22, 2020

41 likes7 comments

Jobhunting: the power of serendipity

Jobhunting: the power of serendipity

February 17, 2020

57 likes2 comments

Jinek, marketing en keuzes

Jinek, marketing en keuzes

January 6, 2020

16 likes2 comments

Is the marketing profession still sustainable?

Is the marketing profession still…

December 2, 2019

30 likes4 comments

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