Mihai Bonca

Marketing Professional @ Brand Architects | Brand & Strategy

View articles by Mihai Bonca

Short-termism in Marketing. Best practices and what Marketing ends up doing

Short-termism in Marketing. Best practices…

February 1, 2021

34 likes1 comment

The hero needed to carry on the American Dream

The hero needed to carry on the American…

June 1, 2020

64 likes9 comments

COVID-19, cea mai mare promoție în retail din ultimii 30 de ani. Ce va urma?

COVID-19, cea mai mare promoție în retail…

April 13, 2020

50 likes4 comments

Câteva întrebari despre construcția unei mărci solide

Câteva întrebari despre construcția unei…

March 31, 2020

2 likes

#BIZ: Ce înseamnă să fii un bun profesionist de marketing? Criza, momentul deciziilor dificile.

#BIZ: Ce înseamnă să fii un bun profesionist…

March 22, 2020

21 likes

Disruptive Innovation, Markets and Homo Sapiens

Disruptive Innovation, Markets and Homo…

January 26, 2020

36 likes3 comments

The collective frustrations behind some successful LinkedIn posts

The collective frustrations behind some…

March 2, 2019

53 likes

"Fyre". A case-study about human biases.

"Fyre". A case-study about human biases.

February 18, 2019

37 likes4 comments

Riding the social waves. AeroMexico and Gillette

Riding the social waves. AeroMexico and…

January 20, 2019

12 likes

Nike: Tribal Strategy for Millennials and GenZ

Nike: Tribal Strategy for Millennials and…

September 7, 2018

64 likes

Halfway through Oxford Said eMBA

Halfway through Oxford Said eMBA

June 15, 2018

8 likes

Artificial Intelligence: Angel, Demon or Opportunity?

Artificial Intelligence: Angel, Demon or…

March 29, 2018

13 likes

The Golden Rules of Propaganda

The Golden Rules of Propaganda

February 28, 2018

19 likes

“Sapiens” Big Idea #2: Our brain rapid evolution left us with ancient insecurities

“Sapiens” Big Idea #2: Our brain rapid…

January 5, 2018

3 likes

Cheers for the new ABI-SAB Company!

Cheers for the new ABI-SAB Company!

October 8, 2016

35 likes1 comment

Power to the people!

Power to the people!

October 6, 2015

15 likes

Viral goes well with a strong Insight

Viral goes well with a strong Insight

October 3, 2015

12 likes

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