Kathiravan Rajendran 📈

Associate Director, Strategic Go-to-Market | Enterprise FinTech SaaS | Client-focused Product Strategy | Oxford Executive Strategy | MBA - Marketing Management

View articles by Kathiravan Rajendran 📈

What Happened When I Focused on Customer Segmentation in SaaS Backlog?

What Happened When I Focused on Customer…

December 18, 2024

7 likes

The MVP Journey: Balancing Vision, Strategy, and User-Centric Growth

The MVP Journey: Balancing Vision, Strategy,…

December 4, 2024

4 likes

From Idea to Impact: A Step-by-Step Guide to Collaborative Product Development

From Idea to Impact: A Step-by-Step Guide to…

November 27, 2024

5 likes

Cracking the Code of Product Success: Problem-Solution Fit

Cracking the Code of Product Success:…

November 20, 2024

5 likes2 comments

A Strategic Guide to B2B SaaS Product Positioning

A Strategic Guide to B2B SaaS Product…

November 13, 2024

3 likes

Crafting a Successful Product Strategy for Enterprise B2B SaaS with Oxford’s 4Ps Strategy Framework

Crafting a Successful Product Strategy for…

October 30, 2024

8 likes

Creating Product Strategies: Navigating Red, Blue, and Other Ocean Strategies for Success

Creating Product Strategies: Navigating Red,…

October 23, 2024

7 likes

How Can Target Market Analysis Transform Your Product Development & GTM Strategy?

How Can Target Market Analysis Transform…

October 16, 2024

6 likes2 comments

Practical tips to conduct thorough market research and competitor analysis for a successful product strategy

Practical tips to conduct thorough market…

October 9, 2024

3 likes

How to Write and Develop an Effective Product Vision: A Strategic Blueprint for Business Growth

How to Write and Develop an Effective…

October 2, 2024

6 likes4 comments

Demystifying Product Strategy, Product Vision and Product Roadmap

Demystifying Product Strategy, Product…

September 25, 2024

8 likes3 comments

Choosing the Right Product Management Framework

Choosing the Right Product Management…

September 18, 2024

4 likes

Product Management: More Than Just Building Products - An Introduction

Product Management: More Than Just Building…

September 4, 2024

7 likes

Exciting Announcement: Join Me on a Product Management Journey!

Exciting Announcement: Join Me on a Product…

August 28, 2024

3 likes2 comments

How to Be a Purpose-Driven Go-to-Market Strategist?

How to Be a Purpose-Driven Go-to-Market…

August 15, 2024

4 likes

The Product Marketing Leader as Strategic Architect

The Product Marketing Leader as Strategic…

August 1, 2024

9 likes

Become the Perfect Acquisition Target: A B2B SaaS Exit Strategy Guide

Become the Perfect Acquisition Target: A B2B…

July 18, 2024

14 likes1 comment

How Strategic GTM Managers Lead the Transformative Marketing Revolution?

How Strategic GTM Managers Lead the…

July 10, 2024

6 likes

2024 B2B SaaS Launch Success: Leveraging Key Trends, Customer Insights, and Strategic Planning

2024 B2B SaaS Launch Success: Leveraging Key…

July 3, 2024

12 likes

A Cautionary Tale of B2B SaaS Product Differentiation

A Cautionary Tale of B2B SaaS Product…

June 26, 2024

7 likes

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