Zoë MerchantInfluencer

B2B Marketing & Comms Leader | Bright MD, driving marketing effectiveness and agility | #CannesLions Juror | 3x #40overforty Advertising and Marketing Leader | Top 100 Marketing Influencer index 2024

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Communicating marketing value to the C-Suite: A strategic and agile approach for B2B Marketers

Communicating marketing value to the…

August 1, 2024

5 likes

Bridging the gap: How agile marketing fuels next-level sales enablement with RevOps

Bridging the gap: How agile marketing fuels…

June 27, 2024

2 likes

Bridging the gap: How agile marketing fuels next-level sales enablement with RevOps

Bridging the gap: How agile marketing fuels…

June 25, 2024

2 likes1 comment

The agile trinity: How three gears drive marketing effectiveness in B2B

The agile trinity: How three gears drive…

May 21, 2024

7 likes

Is RevOps B2B marketers next big move?

Is RevOps B2B marketers next big move?

April 22, 2024

13 likes4 comments

The interplay of key components in B2B Agile Marketing

The interplay of key components in B2B Agile…

April 11, 2024

7 likes3 comments

Streamlining B2B Marketing Effectiveness: A guide for senior marketers

Streamlining B2B Marketing Effectiveness: A…

March 19, 2024

4 likes2 comments

Practical Guide: How work in progress management boosts your B2B marketing performance

Practical Guide: How work in progress…

March 20, 2023

6 likes1 comment

Overcoming the barriers to greater marketing agility

Overcoming the barriers to greater marketing…

January 31, 2023

15 likes3 comments

Why is an agile marketing approach to briefing so important?

Why is an agile marketing approach to…

August 24, 2022

12 likes

2020 B2B marketing: 5 trends to watch

2020 B2B marketing: 5 trends to watch

January 15, 2020

27 likes

Leading or lagging: Is your marketing fit for purpose?

Leading or lagging: Is your marketing fit…

September 10, 2019

36 likes2 comments

Value case for Minimum Viable Marketing

Value case for Minimum Viable Marketing

June 5, 2015

12 likes1 comment

The era of Minimum Viable Marketing

The era of Minimum Viable Marketing

November 26, 2014

24 likes3 comments

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