80+ Facebook Statistics You Need to Know in 2024

Distribution of Facebook users worldwide by age and gender as of January 2022 (Source: Statista)

The only two demographic groups where there are more female Facebook users than male users are 65+ years with 2.8% females as opposed to 2.5% males and 55-64 years with 3.5% females and 3.3% males.

Surprisingly, a 2020 diversity report by Facebook indicated that there are more male staff than females. According to the report, 63% of Facebook staff are men.

However, the company is working extra hard to increase diversity in its workforce as the percentage of male employees continues to trend down compared to the rise of the female workforce.

For instance, these numbers are more impressive considering the 69% of the male workforce population in 2014.

4. India is the largest user base with the most active Facebook users

India has the highest number of active Facebook users at 330 million (Statista, January 2022). 

The United States comes second at 180 million users. 

Only Indonesia (130 million) and Brazil (116 million) are the other countries in the world to have over 100 million active Facebook users.

This deep penetration in other countries (especially non-English speaking countries) can be attributed to the fact that there are 111 different languages supported on Facebook, while Facebook’s AI Translator works with 200 languages.

5. Facebook has a broad, highly engaged user base

With over 2.96 billion monthly active users, Facebook is currently the world’s largest social media platform (Facebook, 2023). 

On average, Facebook users open the app at least eight times a day, with the average US user spending at least 33 minutes a day on the app. 

Average daily time spent on selected social networks by adults in the United States from 2017 to 2022, by platform (Source: Statista)

Out of at least five hours spent by US users on their apps daily, much of it is spent on Facebook. Facebook takes up 19% of the total time, which is approximately 57 minutes. 

This is more than they spend on any other app, including music, video, shopping, among others. 

6. What are Facebook’s engagement and conversion rates?

The average CTR on Facebook Ads is 0.90%.

Across all these industries, the highest engagement rate on Facebook is 0.19%, while the median is 0.08%. 

Influencers (at 0.19%) and sports teams (0.18%) have seen the highest engagement rates, while tech & software at 0.2% and media (0.05%) experience the least engagement rates.  

As you can see, the number of posts shared does not directly impact the engagement rates. The content being shared has a bigger impact on boosting your audience’s engagement.

7. What is the best time to post on Facebook?

A lot of research has been done to help determine the best times to post on Facebook. However, even though most sources give out different answers, the bottom line remains the same: it all depends on what your brand is all about and who your target audience is.

According to Hubspot, the best time to post on Facebook during the week is at 9 A.M. This is also loosely translated to 8 A.M in some regions. This time would be ideal as this is when most people are checking on their social media platforms as they commute to work. 

According to a study by Sprout Social, Facebook posts perform better on Wednesdays and worst on Sundays. 

8. What is the most popular type of content on Facebook?

According to data from Statista on the Average Facebook page fan engagement with selected post types worldwide during January 2022, status posts have the “highest level of engagement from page fans, having an interaction rate of 0.13 percent.” 

The average Facebook page fan engagement with posts on a page was 0.07 percent. The least popular content type is link posts which only get 0.03% engagement rates.

9. How many marketers use Facebook?

160 million businesses use Meta apps (Facebook, Instagram, Messenger or WhatsApp to reach customers) every month.

Unlike most other social media platforms like SnapChat, LinkedIn, and TikTok, Facebook statistics indicate that the platform is ideal for all people (regardless of their age, gender, or financial status). 

For instance, Snapchat and TikTok are more focused on the younger generation (Millennials and Gen Zs), while LinkedIn is ideal for working professionals. 

On the other hand, Facebook is a platform that can be used by all ages, from boomers to Gen Zs. It makes it the holy grail for marketers that wish to advertise products or services with a broad target audience.

Besides being able to reach their target audience, Facebook has made it easier for brands to interact with their customers as they enhance and build their relationships. 

Also, Facebook has also put measures in place to make it easy for marketers to refine their marketing strategies to help target the right audience. 

Using Facebook as the preferred marketing platform allows marketers to save up on time and costs. 

10. 31% of American social media users get their news from Facebook

31% of Americans who use Facebook claim to get their news from such it. Out of the total number of those surveyed, a quarter of them regularly get news from YouTube, while smaller shares get news from Twitter (14%), Instagram (13%), TikTok (10%) or Reddit (8%).

We are also gradually shifting away from the fake news era as platforms such as Facebook have implemented new fact-checking policies to ensure that whatever is shared on the platform is correct and accurate and does not mislead other users.