Inelda - Paradigm Marketing

Inelda, a nonprofit organization based in Jersey City, NJ, offers services and trainings for end-of-life doulas. They needed help to develop and execute a cohesive, systemized, and strategic marketing plan that would increase brand awareness, expand their reach to their target audiences, and further their mission. With the foundation of their marketing strategy set, we were proud Inelda turned to Paradigm to develop a website that would strengthen their marketing plan and help them reach their goals. With a wealth of resources and classes to offer those they serve, Inelda required a site that was highly organized, easy to navigate, and built to scale. We constructed the site in a way that ensured all information was accessible in three clicks or fewer and organized class listings and other events in a way that made searching for content straightforward. We also set up their content management system (CMS) to empower site administrators to efficiently add new classes and events, incorporated a search engine optimization (SEO) strategy to increase exposure to their target audiences, and designed an updated logo.