Refinish First - Paradigm Marketing

With offices in Boise, Tampa, and Meridian, ID, Refinish First is an independently owned, family-run business that offers a range of affordably priced, high quality refinishing solutions for kitchens and bathrooms. When they were looking for a new logo that would resonate with their target audience and a website that would reinforce the company’s expertise and specialization, we were honored they turned to Paradigm. Starting with a deep dive into Refinish First’s long-term branding and marketing goals and armed with information learned from a strategy session, we produced a sleek, contemporary logo with a color palette that evokes a sense of renewal and fluid movement. Building on the strength of the brand, we created a new website that prominently featured “before and after” photos and videos of their work as well as client testimonials, organized to clearly articulate the company’s services and audiences they serve and make content easily accessible to users. We also employed a search engine optimization (SEO) strategy to increase exposure to their target audiences, and incorporated conversion forms throughout the site to help drive viable leads, ensuring the site is an effective marketing tool.