Numbers, Facts and Trends Shaping Your World

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Latest Publications

Social Media

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Influencers make a social media video about Sponge Cake the cat in New York City's Times Square on Jan. 19, 2025. (Kena Betancur/AFP via Getty Images)

What we know about TikTok content creators

On TikTok, Americans often follow people who have a strong social media presence. These creator accounts make up about half of all accounts that U.S. users follow.

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A photo of TikTok in the Apple App store. (Michael M. Santiago/Getty Images)

8 facts about Americans and TikTok

Americans increasingly have been turning to TikTok – both in general and for news – even as the app faces an uncertain future in the United States.

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An image of two teenage boys use their smartphones in Vail, Colorado. (Robert Alexander/Getty Images)

Teens, Social Media and Technology 2024

Nearly half of U.S. teens (46%) say they’re on the internet almost constantly. YouTube, TikTok, Instagram and Snapchat remain widely used by teens.

Economy & Work

Gender & LGBTQ

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Men, Women and Social Connections

While experiences with loneliness don’t differ much by gender, men seem to turn to their networks less often for connection and emotional support.


Our Methods

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Data Science


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Our Experts

A headshot of Neil Ruiz, head of new research initiatives and associate director of race and ethnicity research.

Methods 101 Videos

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Methods 101: Random Sampling

The first video in Pew Research Center’s Methods 101 series helps explain random sampling – a concept that lies at the heart of all probability-based survey research – and why it’s important.

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