Want the Most of AI? Start By Consolidating Your Tech Stack

Are disconnected tools and scattered data making it hard to close deals, maintain a clear view of your customers, and effectively leverage AI? The solution is tech consolidation. By focusing on an integrated, AI-powered CRM, your company can unlock powerful insights, reduce redundancies, and increase productivity. 

Here’s how to get started:

Build a solid foundation with a secure CRM

Start by choosing a vetted, AI-powered CRM as your single source of truth (SSOT). Your CRM should ensure data security and consistency, helping build customer trust. With Sales Cloud, your data is safeguarded with features like data masking and zero-data retention policies through the Einstein Trust Layer, providing a foundation that reduces complexity and data silos.

Gain customer insights by connecting your data

With your CRM established as the trusted source for your team, import data from other systems to create a 360-degree view of your customers. By integrating sales, marketing, and service data, your team gains the most up-to-date insights that allow them to understand customer more deeply and deliver personalized, relevant interactions. 

Power your sales with AI using connected, comprehensive data

AI is only as powerful as the data that feeds it. With a comprehensive and harmonized data foundation, let Sales AI shine by ‌automating emails, identifying cross-sell opportunities, and offering real-time insights that boost productivity. According to the State of Sales report, 81% of sales teams are investing in AI, and this investment pays off best when AI capabilities are fully integrated into your CRM. (If you need an AI playbook to get started, check out our recent guide.)

Drive sales growth with Sales AI and a fully integrated tech stack

With AI baked into nearly every part of Sales Cloud — including Sales Agents that help you prospect and coach — ‌your company can improve sales efficiency and performance. But the starting point has to be tech consolidation. With a simplified tech stack that harnesses all of your data and keeps it secure, you can use AI to deliver everything from lead scores to custom emails. And with sales streamlined and insights at your fingertips, you can focus on revenue-generating strategies that grow the business — not fixing process bloat or nagging tech problems. That’s the future of sales technology with Sales Cloud.