A UNIFIED PXM PLATFORM ENABLES YOU TO
CENTRALIZE | CONNECT | AUTOMATE

Connect to Every Destination Your Shoppers Exist On

Connect to the Digital Shelf and Engage Shoppers With Winning Product Experiences

Syndicate Content Everywhere

Deliver consistent product experiences to every retail destination your consumers are.

Keep Pace With Retailer Changes

Automatically transform and validate content to ensure that it complies with the latest retailer requirements.

Grow Sales Revenue

Engage consumers with content-rich product experiences optimized for conversion.

Collaborate Faster and Easier

Efficiently partner with internal and external teams in one seamless system of work.

Reduce Time To Market

Leverage automation and AI to launch new products and channels quickly, efficiently, and accurately.

Deliver Consistent Experiences

Ensure content completeness and accuracy throughout the entire product content syndication journey with a reliable system of record.

Become a Digital Shelf Leader

As demand for ecommerce grows globally, Mars needed to find a way to replicate the in-store experience for online consumers. A unified Product Experience Management (PXM) platform enables Mars to streamline product data and connect its business to 550 retailers in more than 40 markets globally.

“To be able to give our customers the best experience in the digital world was the most important thing, and that was the shift that enabled us to be successful. And that’s why we partnered with Salsify.”

JJ Schmidt
Director of Digital Demand Content, Mars
HOW MARS DID IT

Connect to the Shoppers Everywhere on the Digital Shelf

Streamline Product Content Syndication to Any Destination

Send both ecommerce and supply chain data to any commerce destination — retailer, distributor, marketplace, social, direct-to-consumer (DTC), and more — via an expanding global network of connection capabilities.

Customize Content at Scale

Centralize all your product content into one trusted source of truth, and apply formulas or Javascript to automatically transform content to comply with retailers’ custom requirements or adhere to local market needs at scale.

Stay Up to Date With Retailer Changes

Automatically access the latest content and regulatory compliance requirements in the channel to send the right content to retailers the first time and reduce tedious back and forths or costly noncompliance fines.

Drive Efficiency Throughout the Syndication Journey

Ensure content adheres to retailer requirements with automated validations and feedback, and leverage integrated digital shelf analytics to monitor content for compliance and identify content optimization opportunities.

Build More Engaging Product Experiences

Turn product pages into conversion-driving product experiences with premium content, including interactive comparison charts, image galleries, PDFs, videos, and hotspots that drive 15% higher conversion rate on average.*
*Source: 2023 Salsify Internal Data

Save Time and Get To Market Sooner

Use workflows to bring the right people together at the right time to more efficiently collaborate on the product syndication and content enrichment process. Use automation and AI to automate or speed up repetitive tasks so you can get products to market faster.