Samsung makes fun of Apple Intelligence, welcomes to AI world

Apple yesterday introduced iOS 18 with further advancements and AI work at WWDC 2024. Last week, Samsung criticized Apple through Galaxy AI features in Galaxy S24. And unsurprisingly, Samsung grabbed another opportunity to make fun of Apple over Apple Intelligence and AI.

Many features that are coming to iOS 18 have been available on Android devices for years. Apple will allow iPhone users to move icons, lifting the restrictions imposed for years. The integration of OpenAI at the OS level is another controversy, questioning the security of iOS.

X handle manager of Samsung Mobile US was observed active yesterday. There are three critic posts published through the company’s official X/Twitter account. The first post reads: “Moving my icons wherever I want since 2010 … isn’t that cool?”

After making fun of the icon behavior changes in iOS 18, Samsung targeted photo album names and sharing capabilities. The post about the photo album reads: Next photo album name: Pics where I asked Galaxy Owners “Can you send me that?”

Apple is known for its unique naming strategies, which have always been exciting. Rather than using Apple AI or Gen AI, the company called it Apple Intelligence. It also came on Samsung’s radar, allowing it to troll saying: Adding “Apple” doesn’t make it new or groundbreaking. Welcome to AI 🍎

Apple’s entry in the Mobile AI segment is fruitful for both iOS and Android ecosystems. iOS 18 introduces fewer AI features compared to Galaxy and Pixel. However, the deep integration and advanced functionality make it stand apart from its rivals.

Android 15 is coming later this year, which will take AI experience to another level. Samsung is also preparing to introduce Galaxy AI v2 with its new foldable phones next month. We may see newly added features and useful tools on the most recent Galaxy devices.