Ask the Expert Webinar Series

How Do I Perform Customer Segmentation With SAS Intelligent Decisioning?


On-Demand • Cost: Complimentary

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About the webinar

Looking for ways to improve processes and automate tasks?

Join this webinar to learn how to collaborate with your team on constructing complex branching with drag-and-drop, control value ranges for regulatory compliance, and manage the outcome library in your SAS Intelligent Decisioning segmentation trees.

You will learn:

  • What types of segmentation are possible and which decision objects can be used to achieve them.
  • How to create, change and validate segmentation trees in a collaborative environment with SAS Intelligent Decisioning.
  • How segmentation trees can be used within your SAS Intelligent Decisioning decision flows.

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About the experts


Crystal Baker

Senior Associate Solutions Architect, SAS

Crystal works within the Global Technology Practice at SAS. As a member of the Cloud, Data and Analytics team, Crystal advises on decisioning topics, specializing in decision-making processes, AI and analytics-driven decisions, responsible AI, and model management. Crystal’s professional journey includes prior roles working on practical analytic and data science projects using open source technologies. In this capacity, Crystal brings a wealth of experience to the forefront, ensuring a nuanced understanding of decisioning and analytics.


Diana Maris

Product Manager, SAS

Diana has a more than 10-year track record of implementing solutions within the business intelligence and analytics space. She has worked at SAS as a consultant with customers from a wide range of industries, including health care, banking, higher education, energy and government. She currently supports SAS customers in completing their “last mile in analytics” by translating analytics-driven insights into actionable decisions. She is setting product strategy and vision for the SAS Intelligent Decisioning application. Diana holds a master’s degree in computer science.

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