TITLE:
Optimization of Marketing Strategy for “E-Commerce Live Streaming + Agricultural Products” in the New Media Era
AUTHORS:
Xinyu Huang
KEYWORDS:
New Media, E-Commerce Live Streaming, Agricultural Products, Marketing Strategy, Big Data
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.13 No.10,
October
30,
2023
ABSTRACT: The new media era brings new opportunities and challenges
for the sales and marketing of agricultural products. Using “e-commerce live
streaming + agricultural products” as a case study, this research explores how
to optimize marketing strategies in the new media era to adapt to the new
market environment. Firstly, it analyzes
the characteristics and advantages of e-commerce live streaming sales
for agricultural products. Then, the study of multiple e-commerce platforms and
live streaming sales of agricultural products, it reveals some effective
marketing strategies, including optimizing the information channels between
production and sales, improving the logistics delivery system, and providing
e-commerce live streaming training. The findings of this research hold
significant importance for the live streaming sales of agricultural products
and the optimization of marketing strategies for agricultural products.