SearchNorwich 18
Event summary
Just in time for Halloween, SearchNorwich 18 arrives on 23 October 2024!
We have two incredible speakers joining us; Martin Splitt, Googlebot whisperer at the Google Search Relations team, and Crystal Carter, Head of SEO Communications at Wix.
What is SearchNorwich?
SearchNorwich is a free meetup for anyone interested in search marketing, bringing talks from the search marketing world to help you:
Learn more about search marketing and all it entails
Meet new people and build your network
Share practical and actionable advice so we can stay one step ahead
Join us on 23 October 2024 at Fuel Studios for an engaging evening in the heart of Norwich's digital marketing community.
The schedule
18:00 - 18:45
Networking and refreshments
18:45 - 19:00
Charity spotlight: Norwich Men's Shed
Ian Blunnie, Chair of Trustees, will be joining us to explain the great work Norwich Men's Shed has been doing over the last 10 years.
Norwich Men’s Shed offers a community workshop space for men to socialise and learn new skills, addressing key issues around wellbeing, social isolation and loneliness. These skills including woodworking, woodturning and metalwork.
19:00 - 19:30
First talk: Maybe it isn't JavaScript
In our first talk, let's look at some SEO problems that users have report to Martin Splitt (Google) that are caused by JavaScript. But once Martin begins to investigate, maybe the problems aren't caused by JavaScript after all.
19:30 - 20:00
More networking and refreshments
20:00 - 20:30
Second talk: Tactics and tools for humanising AI content
AI tools are incredibly efficient and valuable for creating content, But how do you differentiate the content on your site from that of everyone else?
In this talk, Crystal Carter (Wix) will share tactics and tips for you to become a content cyborg utilising user-generated content (UGC) and unique primary assets to create high-value, differentiated content your clients will love.
20:30 - 21:00
Last chance for networking before home time
(timings subject to change)
The venue
Fuel Studios Floor 5, Kiln House, Pottergate, Norwich NR2 1DX
How to get here
If you’re arriving by car, the nearest car park is Pottergate Car Park which is a 1 minute walk from the venue; alternatively, you can also use the St.Andrews Car park which is a 5 minute walk away.
For those using public transport, Norwich Station (Greater Anglia/EMR services) is an 18 minute walk away (or you can use the station taxi rank).
Travelling by bus? You'll find the nearest bus stop is Castle Meadow, which is a 6 minute walk from the venue.
Accessibility
This venue has wheelchair accessible room access, lifts and facilities.
The venue has a drop off point, just outside of the main entrance.
The speakers
Key takeaways
Video
Slides
Let's look at a few things people tell Martin Splitt are JavaScript SEO problems that turned out not to be JavaScript problems.
Martin Splitt
Maybe it isn't JavaScript
Key takeaways
Video
Slides
AI tools are incredibly efficient and valuable for creating content, But how do you differentiate the content on your site from that of everyone else?
In this talk, Crystal will share tactics and tips for you. for Becoming a content cyborg utilisation. ugc and unique primary assets to create high value, differentiated content your clients will love.
Crystal Carter
Tactics and tools for humanising AI content
Our sponsors
365d
24h
60m
60s
Newsletter signup
Please do! Sometimes it can be intimidating to go to a room with a bunch of strangers.
All you'll need to do is to share the event link with friends and colleagues, so they can sign up for the event.
We will always provide vegan and vegetarian and gluten-free options for food and drink where possible. In the case of specifically ordered food, we’ll put a label nearby so you know what is suitable for you. If you have any other dietary requirements please let us know.
Apart from meeting lovely people like yourself, you'll experience some of the most technical conversations going – “Why did Google say they weren’t parsing second-wave javascript inserted canonical tags when it’s proven they do?" – you know, the usual conversation starters!
You’ll also meet people not like you, which is probably more important. Chat with in-house digital marketers or freelancers to hear what they’re saying about working with agencies and what they really need help with.
There’s so much marketing talent in Norwich, including agencies working with huge global brands. Let’s learn together and help each other so we can all get better at our jobs and keep Norwich on the map!
Working in-house gives you the chance to get closer to the brand than anyone, but it’s a double-edged sword. It can be refreshing to meet agency people who work over a varied cross-section of verticals and have had the luxury of trying (and failing) with a wide range of strategies.
Getting to know other digital marketers can lead to great conversations about how to handle the specific challenges of working in-house and how to get the best from agencies.
It's all about collaboration and cooperation, when we learn together, it benefits everyone.
Great digital talent is hard to find and even harder to attract and you’re going to be in a room full of people who are involved in it – we’ve partnered with the University of East Anglia and Norwich City College, so you’ll be able to meet the next rising star in the digital marketing world.
The talks will give you a strategic insight into what to consider for your business. You’ll also be in a room full of people that will want to talk to you about it. They’ll also be great networking opportunities with other local businesses.
In a nutshell, you may find your next employer or apprenticeship in search marketing at SearchNorwich.
You’ll also get invaluable insight into the day-to-day of companies who do search marketing and learn how agencies plan or execute campaigns.
There’s also free food and drink if that student loan is looking tight.