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EMEA Brand Strategy & Management | Talent Pool Reports

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LinkedIn Talent Solutions
LinkedIn Talent Solutions

Better understand the supply and demand for professionals with branding skills across Europe. These Talent Pool Reports are based on data from LinkedIn's network of 238 million professionals and the results from a survey of over 100,000 LinkedIn members. See all Talent Pool Reports: http://lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg Follow the LinkedIn company page: http://linkd.in/1f39JyH Tweet with us: http://bit.ly/HireOnLinkedIn

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Talent Pool Report EMEA 2013 Brand Strategy & Management 140,642 LinkedIn members 18,670 recent grads have joined the workforce Where should you look for talent? More Demand By The Numbers SATURATED HIGH-DEMAND United Arab Emirates Switzerland Ireland Branding professionals in the UK are 3x more likely to be contacted by a recruiter than those in Italy Demand Index Germany Netherlands Italy Denmark Sweden South Africa Less Demand 1 in 8 changed jobs in the past 12 months France Belgium Russian Federation 58% of branding professionals are manager or above United Kingdom Pakistan 1,500 2,000 3,000 HIDDEN GEMS 4,000 5,000 7,000 10,000 15,000 20,000 30,000 40,000 50,000 # of LinkedIn Members Overview & Methodology A world of insights can be gathered from LinkedIn’s 238 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. What skills and keywords should you look for? Brand Management Marketing Digital Marketing Marketing Communications Brand Development Marketing Strategy Graphic Design Creative Direction Corporate Identity Advertising Corporate Branding Marketing Management
Brand Strategy & Management What do branding professionals look for in a job? 51% University of the Arts London, UK 55% 47% CHALLENGING WORK 38% A PLACE I WOULD BE PROUD TO WORK 26% ABILITY TO MAKE AN IMPACT Brunel University, UK The Manchester Metropolitan University, UK The Open University Leeds Metropolitan University Istituto Europeo di Design, Italy University of South Africa 42% 49% EXCELLENT COMPENSATION BENEFITS Chartered Institute of Marketing, UK 35% CULTURE THAT FITS MY PERSONALITY What schools do recent graduates come from? Copenhagen Business School, Denmark 47% Berghs School of Communication, Sweden 43% A COMPANY WITH A LONGTERM STRATEGIC VISION A GOOD RELATIONSHIP WITH YOUR COLLEAGUES 40% 33% Most popular LinkedIn groups 36% 40% EMEA Average Branding Professionals Future Trends Social Media Marketing Digital Marketing E-Marketing Association Network 30% 33% STRONG CAREER PATH Creative Design Pros Which industries employ branding professionals? 45.0% 50% 15.3% 20% 2.6% 3.5% 3.6% FOOD BEVERAGES 5% RETAIL 10% 4.9% 18.8% 6.3% 2% MARKETING ADVERTISING DESIGN GRAPHIC DESIGN CONSUMER GOODS PR AND COMMUNICATIONS MANAGEMENT CONSULTING 1% 0% How can you connect with branding professionals? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.

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EMEA Brand Strategy & Management | Talent Pool Reports

  • 1. Talent Pool Report EMEA 2013 Brand Strategy & Management 140,642 LinkedIn members 18,670 recent grads have joined the workforce Where should you look for talent? More Demand By The Numbers SATURATED HIGH-DEMAND United Arab Emirates Switzerland Ireland Branding professionals in the UK are 3x more likely to be contacted by a recruiter than those in Italy Demand Index Germany Netherlands Italy Denmark Sweden South Africa Less Demand 1 in 8 changed jobs in the past 12 months France Belgium Russian Federation 58% of branding professionals are manager or above United Kingdom Pakistan 1,500 2,000 3,000 HIDDEN GEMS 4,000 5,000 7,000 10,000 15,000 20,000 30,000 40,000 50,000 # of LinkedIn Members Overview & Methodology A world of insights can be gathered from LinkedIn’s 238 million members - the world’s largest professional network. Talent pools are defined by member skillset, based on the skills and keywords on a member profile. Skillsets group similar and related skills that are critical to a certain profession or industry. Within each skillset LinkedIn Recruiter activity and member characteristics are used to determine supply and demand for talent. A higher demand index means that the average professional in a region is interacting with recruiters more frequently than peers in other regions. Data about job consideration comes from our semiannual talent drivers survey of over 100,000 members. What skills and keywords should you look for? Brand Management Marketing Digital Marketing Marketing Communications Brand Development Marketing Strategy Graphic Design Creative Direction Corporate Identity Advertising Corporate Branding Marketing Management
  • 2. Brand Strategy & Management What do branding professionals look for in a job? 51% University of the Arts London, UK 55% 47% CHALLENGING WORK 38% A PLACE I WOULD BE PROUD TO WORK 26% ABILITY TO MAKE AN IMPACT Brunel University, UK The Manchester Metropolitan University, UK The Open University Leeds Metropolitan University Istituto Europeo di Design, Italy University of South Africa 42% 49% EXCELLENT COMPENSATION BENEFITS Chartered Institute of Marketing, UK 35% CULTURE THAT FITS MY PERSONALITY What schools do recent graduates come from? Copenhagen Business School, Denmark 47% Berghs School of Communication, Sweden 43% A COMPANY WITH A LONGTERM STRATEGIC VISION A GOOD RELATIONSHIP WITH YOUR COLLEAGUES 40% 33% Most popular LinkedIn groups 36% 40% EMEA Average Branding Professionals Future Trends Social Media Marketing Digital Marketing E-Marketing Association Network 30% 33% STRONG CAREER PATH Creative Design Pros Which industries employ branding professionals? 45.0% 50% 15.3% 20% 2.6% 3.5% 3.6% FOOD BEVERAGES 5% RETAIL 10% 4.9% 18.8% 6.3% 2% MARKETING ADVERTISING DESIGN GRAPHIC DESIGN CONSUMER GOODS PR AND COMMUNICATIONS MANAGEMENT CONSULTING 1% 0% How can you connect with branding professionals? 1. Leverage your Employees’ Networks The #1 activity on LinkedIn is viewing other members profiles. You can connect with priority talent whenever they visit an employee’s profile page using Work With Us ads. 2. Engage in Conversation through Status Updates Updates to your followers can be targeted (i.e. by function, by geography) to send relevant, timely updates to your priority talent pools. You can reach beyond your follower base using Sponsored Updates. 3. Tell a Relevant Talent Brand Story Share why your company is unique and use LinkedIn’s talent driver data to better understand what this talent pool cares most about. Premium career pages allow for segment-specific targeting to ensure priority talent sees the content most relevant to them. 4. Measure and Track your Progress Talk to your LinkedIn rep to measure the strength of your Talent Brand with this talent pool and to learn how you stack up against your competition. Additional Talent Pool Reports: lnkd.in/TalentDemand Learn more about LinkedIn Talent Solutions: talent.linkedin.com Copyright © 2013 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail, are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All other brands and names are the property of their respective owners. All rights reserved.
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