Sponsorship
Latest News
UFC, Saudi Arabia Agree to Title Sponsorship of UFC 306 at Sphere
UFC has sold its first-ever event title sponsorship to an offshoot of the Saudi Arabian government, the…
Jersey Patches Offer College Sports a Major Revenue Opportunity
Multibillion-dollar broadcasting rights deals, NIL agreements and a landmark settlement for compensating…
Formula 1 Prospect Tapped as Recruiting Tool for IES Holdings
Jak Crawford, a 19-year-old Formula 2 driver for the DAMS Lucas Oil team and a young driver for Aston Martin…
Angel City FC Adds Jennifer Garner’s Once Upon a Farm as Partner
Angel City Football Club (ACFC) and actress Jennifer Garner’s children’s nutrition company, Once Upon a Farm…
Creator Platform Passes Leans Into NIL to Grow Its Business
For a creator monetization platform like Passes that is trying to grow, having financial investments from the…
Under Armour Signs USA Football Deal, Eyeing Olympic Flag Debut
Ahead of flag football’s Olympic debut in 2028, USA Football announced a multiyear partnership with Under…
WNBA’s Mystics, Robinhood Agree to Jersey Patch Deal
The Washington Mystics have partnered with stock trading platform Robinhood (Nasdaq: HOOD), marking the…
NHL Team Sponsorships Hit Record $1.4B for Season, up 10%
The Stanley Cup Final kicks off Saturday with questions about how many people will watch Florida and…
Caitlin Clark Inks Endorsement Deal With Wilson Sporting Goods
Caitlin Clark has inked a multiyear partnership with Wilson basketball, the sporting goods company announced…
NBA Sponsorship Revenue Hits Record $1.5B, Fueled by Tech Brands
NBA team sponsorship revenue rose 7% to a record $1.5 billion during the 2023-24 season, according to a new…
WNBA Investigating $100K Bonus to Each Las Vegas Aces Player
The WNBA has opened an investigation into the $100,000 bonus payments to each Las Vegas Aces player that were…
Snoop Dogg and Dr. Dre’s Spirits Brand to Sponsor Arizona Bowl
The Arizona Bowl has a new sponsor, and it’s notable in more ways than one. The Tucson-based game is now…
More From Our Brands
Will Smith Debuts New Single ‘You Can Make It’ With Kirk Franklin, Chandler Moore and Sunday Service Choir at the BET Awards 2024
Tyla Performs ‘Jump’ With Gunna, Skillibeng After Best New Artist Win at BET Awards
New Jersey Defunds Centre Pompidou’s Jersey City Museum, Saying Project Is ‘No Longer Viable’
Netflix’s new Supacell, which has a 100% on Rotten Tomatoes, shows Marvel how it’s done