Sponsorship
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F1 Finds Las Vegas a Gateway to Global Sponsor Deals
UPDATE: Max Verstappen won his fourth straight championship Saturday night at the Las Vegas Grand Prix as he…
NYCFC’s New Queens Stadium to Be Named Etihad Park
The longstanding partnership between New York City FC and Etihad Airways took another significant…
Philadelphia Flyers Sign Chevy as Helmet Sponsor
The Philadelphia Flyers, in partnership with their local Chevrolet dealership group, announced that the…
Angel City Signs NYX Professional Makeup as Sleeve Partner
Angel City FC and NYX Professional Makeup reached a multiyear deal to showcase the makeup…
Astros’ Stadium Naming Rights Sold to Daikin
Ahead of the 25th season of their ballpark, the Houston Astros agreed to a 15-year exclusive stadium naming…
A’ja Wilson’s Confident Commercial Swap Plan Activated After MVP
In April, Las Vegas Aces star A’ja Wilson participated in two nearly identical commercial shoots with used…
Islanders Add Viam as AI Tech Partner and Helmet Sponsor
The New York Islanders and UBS Arena have announced a partnership with tech company Viam to bring AI to the…
Angel Reese Gets Reebok Signature Shoe, Continues Shaq Bond
WNBA star Angel Reese will release a signature shoe in conjunction with Reebok in 2026, joining a…
Liberty Sponsors Pre-Negotiated Parade Floats, Owner Says
Some New York Liberty sponsors pre-negotiated championship parade floats prior to the start of the season…
Nike Signs 12-Year Uniform Deal With NBA, WNBA
NBA and WNBA players will be wearing Nike uniforms until at least 2037 under a 12-year contract extension the…
Knicks’ Jalen Brunson Signs BodyArmor Endorsement Deal
BodyArmor has added another emerging star to its roster of endorsing athletes: New York Knicks point guard…
HBSE, Campbell’s Sign Marketing Deal for Commanders, Devils, 76ers
Harris Blitzer Sports & Entertainment has signed a multiyear marketing partnership with Campbell’s. The…
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