Gannett and OpenSponsorship Announce New Creator Network
News company Gannett and influencer marketing platform OpenSponsorship announced a new tie-up last week that aims to marry the reach of established media brands with…
digital media
Wave Launches Agency to Propel Sports Properties’ Social Growth
There has been a dramatic shift in the way social media works over recent years, with personality-follower relationships largely being replaced by platform algorithms…
USMNT Captain Tyler Adams Launches Men in Blazers Show
U.S. men’s national team captain Tyler Adams is set to debut a biweekly audio and video show with Men in Blazers Media Network founder Roger Bennett. Beginning next…
WSC Sports Launches Next Gen AI-Powered Highlight Tools
WSC Sports has relied on so-called artificial intelligence technology since before AI became the tech buzzword du jour. Nearly a decade ago, the Israel-based startup…
Greenfly Closes $14M VC Round With Dassler, NBA Investments
Digital content management platform Greenfly has raised $14 million in new venture capital funding led by ADvantage, the sports tech investing fund of the Dassler family…
Sports’ Simulcast Craze Shows No Signs of Slowing Down
This story appeared in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. Sports media marketers have a tricky…
PGA Tour Backs New Media Venture to Make Golf Look Cool
The PGA Tour has recently sought to attract younger, hipper fans, particularly by growing the game of golf online. Now it’s backing a startup to accelerate that effort…
WWE Nears 100 Million YouTube Subscribers With Digital Focus
When WWE hits 100 million subscribers on YouTube, VP of digital media Steve Braband says the milestone should be celebrated not just by his team, but by the entire…
Apple Unveils Sports App With Live Scores
Apple introduced its first sports-specific app Wednesday as the tech behemoth continues expanding its fan offerings. Apple Sports is primarily a scores app…
Players’ Tribune Parent Minute Media Acquires Video Platform STN
Sports content and tech company Minute Media has acquired STN Video as it looks to expand its offering for audiences and publishers. STN’s digital video platform…
As Sports Teams Prosper, SI Chaos Spotlights Journalism’s Struggle
The contrast couldn’t have been more stark. All day Friday, fans of Sports Illustrated mourned its latest indignity. Then a record number of people spent the…
Exclusive
NBA Adding Interactive Games to Its App Starting Christmas Day
This Christmas, the NBA plans to unwrap a set of new, interactive games offered daily in its app. The “NBA Play” platform will include six games at launch, ranging from…
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