Oilers Stanley Cup Rally Fuels $12 Million Ad Boost for Disney
In forcing a Game 7 of the Stanley Cup Final on Friday night, the Edmonton Oilers not only put themselves in a position to make NHL history, but they also did Disney a…
In forcing a Game 7 of the Stanley Cup Final on Friday night, the Edmonton Oilers not only put themselves in a position to make NHL history, but they also did Disney a…
As ABC gets set to host its second Stanley Cup Final under its seven-year, $2.8 billion contract with the NHL, the broadcaster has already sold out its available…
In a perfect world, commissioner Adam Silver tonight would tee up his traditional NBA Finals table-setter with an official announcement about the league’s next round of…
Will TNT survive without the NBA? Warner Bros. Discovery CEO David Zaslav seems confident that it will, according to the latest from The Hollywood Reporter. While…
If the rest of us have one thing in common with the people who run gigantic media conglomerates and top-tier sports leagues, it is this: They don’t want to work over a…
TNT Sports has inked a five-year deal with ESPN that will allow the Warner Bros. Discovery division to carry a limited run of College Football Playoff games beginning…
If you’re an advertiser whose connection with Disney’s TV business is primarily a function of the live sports carried by ESPN and ABC, you had to sit through a lot of…
The NHL has hired multiple mobile developers as it continues refining its apps that have faced harsh criticism from fans following their re-release at the beginning of…
The partners in the streaming sports joint venture announced in February have a team of engineers working around the clock to have the service up and running ahead of…
Live sports are coming to Disney+ sooner than you might think. Per The Hollywood Reporter, ESPN says that next Tuesday’s WNBA tip-off games, including Caitlin Clark…
Walt Disney Co. CEO Bob Iger remains bullish on retaining the rights to televise NBA games, telling investors that the company is confident that it will renew its…
In advance of the NFL’s annual schedule drop, Disney’s ad sales team is gearing up for another overstuffed season of Monday Night Football. And while a complete picture…