Gannett and OpenSponsorship Announce New Creator Network
News company Gannett and influencer marketing platform OpenSponsorship announced a new tie-up last week that aims to marry the reach of established media brands with…
influencer marketing
Messi Clothing Line Sold to Blackstone-Owned Centric Brands
Lionel Messi’s casual clothing brand is being taken over by Centric Brands, a clothing maker owned by private equity giant Blackstone that also licenses clothing and…
Stanley Cups Build on Viral Success With Utah Jazz Partnership
Viral water bottle maker Stanley is partnering with the NBA’s Utah Jazz, as the company attempts to maintain its social media-driven momentum. It is Stanley’s first…
Best Of 2023
Lionel Messi Brand Shows Celebrity Dream Can Be Business Nightmare
If track record and popularity predict success, MGO Global should be booming right now. Co-founded by Ginny Hilfiger, the creative force behind the Fila brand and…
Sports Agencies Pivot to Influencers as Athletes Lose Stage in Pandemic
Excel Sports Management represents Derek Jeter, Peyton Manning, Tiger Woods and even the Minnesota Timberwolves, but the traditional sports agency also represents two…
NFL Turns to Digital Influencers in Fight to Win Over Young Fans
As weeknight NFL games outdrew playoff contests in other sports, TV ratings during this fall’s unprecedented sports frenzy have only further solidified football’s spot…
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