Euros and Copa América Are Windows on the World for U.S. Fans
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. When confronted with the American habit…
Lionel Messi
Sporticast 356: The Money Behind the ‘Summer of Soccer’
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with MLS executive Camilo Durana about the so-called men’s ‘Summer of Soccer’—with…
Argentina-Style Messi Mania Hits U.S. With Copa America
The 2024 Copa America kicks off on Thursday in Atlanta’s Mercedes Benz Stadium, with Lionel Messi’s Argentina facing off against Canada. The 48th edition of the…
Adidas Offers a Look Inside Lionel Messi’s Impact on U.S. Consumers
The Messi effect is real. With two major tournaments—UEFA Euro 2024 and Copa America USA 2024—quickly approaching, Adidas shared data showing the momentum it has…
Messi’s MLS Jersey Sales Soar as His Business Empire Expands
For the second year in a row, Lionel Messi’s Inter Miami No. 10 jersey ranks No. 1 on the list of top-selling Adidas MLS jerseys on MLSstore.com, the league said…
Lionel Messi Talks Soccer’s Influence on Fashion and Adidas History
It was the ultimate power shot. When Adidas CEO Bjørn Gulden hit South Florida last month to watch the brand’s longtime ambassador Leo Messi in action, Footwear…
Lionel Messi Brand Sales Slump in Final Quarter of Hilfiger-Led Effort
Sales of the Lionel Messi casual clothing line fell sharply in the first quarter this year, according to MGO Global’s first quarter earnings report. This is the final…
Messi Injury Scare Leads to Criticism of MLS’ New Sit-Out Rule
An MLS rule instituted this year to improve player health and reduce gamesmanship or match delays came under fire after it forced Inter Miami star Lionel Messi to the…
Messi’s Road Show Shatters Another Attendance Record
Another GOAT shook Tom Brady’s former home in New England on Saturday. A crowd of 65,612 showed up to watch Argentine soccer star Lionel Messi at the Gillette…
Lionel Messi, Inter Miami Join in Multiyear Deal With Lowe’s
Lionel Messi’s popularity in the United States runs deep and seemingly touches almost every industry. His latest collaboration is with Lowe’s, the home improvement…
Messi or Not, MLS Teams Make Big Plans for Inter Miami
Whatever Lionel Messi touches turns into gold. The Argentine soccer star joined MLS’ Inter Miami CF last July and since then, the club has thrived on and off the field…
Soccer Transfer: Messi Brand Sold to Pay Bills for Fashion Also-Ran
When Lionel Messi left Barcelona for Paris Saint-Germain in 2021, it was because the LaLiga team couldn’t afford to keep him under Spanish soccer’s strict financial…
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