How the 18-49 Demo Defied Death—and Became TV’s $79B Currency
Between 2018 and 2022, David Zaslav’s compensation package was a smidge under a half-billion dollars ($498.9 million), making him the world’s highest-paid media…
nielsen ratings
NBCU Bets on Olympics, Super Bowl in Bid to Out-Measure Nielsen
While the colorful and grandiose Winter Olympics Opening Ceremony unfurls on TV, the company showing all the pomp has an equally elaborate project taking place off…
NFL Remains TV’s Undisputed Champion Despite a 7% Ratings Drop
Without having had to resort to a bubble scheme or cancel any of its 256 scheduled games, the NFL somehow managed to power its way through the regular season…
LeBron Endures for ABC as Lakers Take on Heat, NFL and MLB in Fall Ratings Battle
If an awful lot of guys named Sully and Fitzy were wicked pissed when the Miami Heat denied them the opportunity to eyeball a 13th NBA Finals showdown between their…
Despite Low Ratings, the NHL’s Bubble Success Is Cause for Celebration
Now that the Tampa Bay Lightning have hoisted Lord Stanley’s ornate beer stein in Edmonton, bringing a close to the strangest NHL season on record while doing their part…
Jumbled Schedules and Dud Matchups Sink College Football TV Ratings
While it’s fair to say that at least some of the recent TV ratings declines may be chalked up to a sort of option paralysis in the face of an unprecedented array of live…
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