Paris 2024 Olympics Ratings Will Be Unprecedented. Literally
In 30 days, NBC Sports will get the ball rolling on what is shaping up to be the first “normal” Summer Olympics since the London Games lit up the Nielsen dials way back…
Peacock
NFL Helps Peacock Book $1.1 Billion While Streamer’s Losses Narrow
Comcast’s streaming platform continues to see downstream effects from its exclusive coverage of a Jan. 13 NFL Wild Card game, as Peacock closed out the first quarter of…
Sprinter Gabby Thomas Says Diamond League FloSports Deal Is a Drag
One of the most prominent athletes on Team USA made it clear that a recent media deal may do more harm than good when it comes to growing the visibility of track and…
Show-Stopping Paris Opener Sets Up Return to Olympics Normalcy
This story appears in Sportico’s Morning Lead newsletter. Click here to sign up and get it delivered straight to your inbox. The opening ceremony of the 2024 Paris…
Peacock Retained 71% of Sign Ups From Exclusive NFL Game
The Kansas City Chiefs weren’t the only big winners of the NFL’s Wild Card Weekend (and, ultimately, its entire season). With the first-ever streaming-exclusive NFL…
Olympics ‘Gold Zone’ to Stream on Peacock for 2024 Paris Games
Those who love watching NFL RedZone during the football season will see something quite familiar from NBCUniversal during the upcoming Summer Olympics. NBCU…
Manfred, Comcast CEO Hit Links as MLB-Peacock Deal Remains in Limbo
With just 12 days to go before Opening Day, Major League Baseball and Peacock have yet to come to an agreement on a new streaming deal. But if a recent ultra-exclusive…
Amazon Wins NFL Playoff Game After 24% Audience Jump in TNF
A year after NBCUniversal’s Peacock took a crack at streaming the first NFL playoff game to be carried exclusively by a non-TV outlet, Amazon Prime Video will have the…
SporticoU: Welcome to the Caitlin Clark Show
Welcome back to another edition of SporticoU! Here’s what we’re talking about this week: As we get ready to enter February, it’s officially college basketball’s…
Why Caitlin Clark’s Iowa Hawkeyes Keep Playing on Peacock
The Indiana Fever of the WNBA have to wait 76 more days before they get the chance to draft Iowa sensation Caitlin Clark first overall, assuming she declares for the…
Peacock’s Exclusive NFL Playoff Game Drove Estimated 2.8M Sign-Ups
NBCUniversal’s Peacock deal to exclusively stream the NFL’s AFC Wild Card matchup between the Kansas City Chief and the Miami Dolphins delivered an end-zone spiking TD…
Peacock’s ‘Historic’ Exclusives Must Be About More Than Money
Peacock proved two things with its “historic” exclusive stream of the Chiefs and Dolphins NFL playoff game Saturday night. First, it established that many millions of…
More From Our Brands
Variety
Speed of Sound: F1 Star Charles Leclerc Races to New Partnership With Bang & Olufsen
Rolling Stone
RFK Jr. Doesn’t Deny Alleged Sexual Assault of Babysitter: ‘I Am Not a Church Boy’
ArtNews
Wing Luke Museum to Relocate Show Accused of ‘Platforming Zionist Ideology’
BGR
Zenless Zone Zero: Release time, free pulls, preload, and more
SPY