Cincoro Tequila Adds Serena, Jeter, Strahan as Investors
Cincoro, the tequila brand launched by five NBA owners in 2019, has added more than a dozen new names to its cap table, including legendary athletes and businessmen with…
RedBird Capital Partners
Stephen and Charlotte Jones, Gerry Cardinale Lead SXSW Sports Track
If you’re looking to hear from the executives of the most valuable sports team in the world and the most valuable media personality at ESPN, Sportico and SXSW have you…
Peacock Inks Out-of-Home Distribution Deal With EverPass Media
NBCUniversal’s direct-to-consumer streaming service is coming to a bar or restaurant near you, as Peacock has inked a new commercial-distribution deal with EverPass…
Italy’s Serie A Closes Gap With Euro Rivals Thanks to U.S. Investment
In the 1990s, Italy’s top league, Serie A, was the epicenter of European football, with superstars such as Marco van Basten, Ruud Gullit, Roberto Baggio, Ronaldo and…
Champions League Semifinals Feature Four Financial Heavyweights
With apologies to U.S. sports fans solely focused on the NBA and NHL playoffs, the week’s biggest global matchups are in Europe where the first legs of the Champions…
Exclusive
RedBird $2.3 Billion Raise Includes Abu Dhabi-Backed Vehicle
The fourth fund and related vehicles from Gerry Cardinale-led RedBird Capital Partners has gathered $2.3 billion in capital commitments so far, including $750 million…
NFL, RedBird Capital Launch Sunday Ticket Licensing Company
When Google’s YouTube snapped up the out-of-market NFL Sunday Ticket package late last year for a cool $14 billion (or $2 billion per year), it left just one last loose…
With ‘Air,’ Gerry Cardinale Is Ready for His Close-Up
Ben Affleck didn’t set out to make a film about Gerry Cardinale, but the founder and managing partner of RedBird Capital Partners is nonetheless present in every frame…
Spring Football Returns as XFL Fans Smell What the Rock Is Cooking
Every couple of seconds or so, a national debate erupts over a topic of seemingly lesser significance, and everybody gets all heated. Where you happen to stand defines…
Sporticast: Sea Dragons and Brahmas and Vipers, Oh My!
On the latest Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with XFL president Russ Brandon about the launch of the new football league later…
Jeff Zucker to Oversee $1 Billion Sports Fund for RedBird IMI
A little more than 10 months after stepping down as the head of CNN, Jeff Zucker is back in the media business, and he’s got $1 billion of capital to invest. On…
Bob Iger Was in Talks With RedBird Capital Before Disney Wooed Him Back
In the days leading up to his shocking return as CEO of Walt Disney Co., Robert Iger was negotiating a big new role at Gerry Cardinale’s investment firm RedBird Capital…
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