Fanatics Unveils NHL Jerseys, Touts Collaborative Approach
Fanatics unveiled its on-ice NHL uniforms on Wednesday, a landmark moment for the company that’s taken on new urgency in the last few months. Embroiled in the mess…
Reebok
HanesBrands Is Selling Champion to Authentic in $1.2B+ Deal
HanesBrands Inc. has finally crossed the finish line with Champion, cutting a deal to sell the active brand to Authentic Brands Group for $1.2 billion, with the chance…
LSU Hoops Star Angel Reese Signs Reebok’s First NIL Deal
On Tuesday, Reebok announced that it has signed LSU women’s basketball star Angel Reese, Footwear News reported. This is the brand’s first long-term name, image and…
Reebok Names Shaquille O’Neal President of Basketball, Allen Iverson VP
NBA icon Shaquille O’Neal was instrumental in the Authentic Brands Group acquisition of Reebok in August 2021. Now, the basketball legend has been tapped to lead the…
Former NBA Star Allen Iverson Signs Deal With Authentic Brands Group
Authentic Brands Group has made a deal with basketball great Allen Iverson to develop opportunities in the entertainment, endorsement and strategic partnership space…
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