Trev Alberts’ SEC Meeting ‘Spending’ Line Has a Familiar Ring
With the Southeastern Conference holding its spring meetings in Florida this week, Texas A&M’s newly minted athletic director Trev Alberts appeared to steal the show…
With the Southeastern Conference holding its spring meetings in Florida this week, Texas A&M’s newly minted athletic director Trev Alberts appeared to steal the show…
Auburn has agreed to a new 10-year apparel contract with Nike, a deal that will follow its unique financial arrangement with Under Armour—which has decreased in value by…
College Football Playoff stakeholders have inked a six-year, $7.8 billion television extension with ESPN, according to multiple reports, a deal that stands to escalate…
South Carolina guard MiLaysia Fulwiley, one of the most talented freshmen in women’s college basketball, inked a multiyear NIL deal with Curry Brand, Under Armour…
The Atlantic Coast Conference spent just over $1 million lobbying Congress in 2023, almost triple what it paid out the previous year and significantly more than any…
On the latest Sporticast episode, host Eben Novy-Williams speaks with Sportico colleagues Daniel Libit and Michael McCann to discuss the crazy year in college sports…
In late 2022, shortly after signing the largest media deal in college sports history, Big Ten executives began focusing on another major commercial milestone—the first…
Happy Wednesday, SporticoU readers! With the MLB playoffs underway, we’re thinking ahead to a different postseason… The College Football Playoff (CFP) expands to 12…
When the SEC announced its new $3 billion media rights deal with ESPN in late 2020, it set its member schools up to receive payouts of more than $70 million annually…
An SEC team won’t win the NCAA men’s basketball tournament, but the league will eventually take home roughly $34 million from its March Madness success, more than any…
The Securities and Exchange Commission on Friday announced it brought civil charges against retired Boston Celtics superstar Paul Pierce over his promotion of crypto…
Today’s guest columnist is Dr. Billy Hawkins, a professor at the University of Houston. During the celebration of Black History Month, we should remember that not…