AMD captures nearly 90% of motherboard sales during Black Friday at German retailer, dominates US charts

[midian182]

In brief: It appears that AMD is continuing to capitalize on Intel's failings. With the Raptor Lake stability issues and Arrow Lake proving a disappointment, Team Red is killing it in CPU and motherboard sales. During the recent Black Friday event, almost 90% of the motherboards sold by German retailer Mindfactory came from AMD, which is also dominating the US Amazon sales charts.

Mindfactory sold 4,350 motherboards during Black Friday week, according to data posted by TechEpiphany. Of that amount, 3,800, or 87.3%, were AMD boards, with just 550, or 12.6%, from Intel.

AMD also dominated the motherboard revenue share for the week, taking an 86.5% slice of the pie ($644,584) while Intel managed 13.5% ($100,564).

Breaking down the individual socket types, AMD's AM5 was the most popular with 2,730 sales. It was followed by the AM4 socket with 1,070 sales.

Also see: AMD X870/X870E Motherboard Roundup: 21 Mobos Tested

Most of Intel's motherboard sales were the LGA 1700 variety, used for the Alder Lake and Raptor Lake chips, which saw 490 sales. It was followed by the new 1851-socket boards (40 sales), and the older LGA 1200 socket boards (20 units).

Courtesy of TechEpiphany

The data also includes the average selling price (ASP) for the boards. Intel's products were more expensive with an ASP of $183, while AMD's ASP was $170.

It's not just in Germany where AMD is dominating. Eight of the top ten best-selling motherboards on Amazon are AMD mobos, including the top two best sellers.

Best-selling motherboards on Amazon

Not surprisingly, Amazon's top ten best-selling CPUs paint a similar picture: only one is from Intel – the fourth place Core i7-12700K.

Best-selling CPUs on Amazon

AMD's charge is being reflected in the latest Steam survey. The company's CPU share among participants of Valve's survey has reached a record high of 35.7%, as it closes the gap on Intel with every passing month.

Intel's Arrow Lake desktop CPUs have proved very disappointing, especially when it comes to gaming. AMD's Zen 5 chips proved quite underwhelming too, admittedly, but then the AMD Ryzen 7 9800X3D arrived and was crowned the new gaming CPU king. The processor was so popular that it sold out everywhere, leading to scalpers selling it on eBay for up to $1,500.

Intel is going through the roughest patch the company has endured in decades. The situation has become so dire that the board forced out CEO Pat Gelsinger this week.

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AMD captures nearly 90% of motherboard sales during Black Friday at German retailer, dominates US charts

 

[Felusy]

Arrow Lake needs discounts and fixes.

Lets hope they have something new and decent for a late 2025 launch.

 

[Nictron]

Innovation is not for sissies! Never rest on your laurels, it is tough out there!

 

[wiyosaya]

No unexpected news here.

Move along!

 

[Watzupken]

I think Intel needs to commit to delivering fixes for Arrow Lake to make it competitive. We are already in December, so I think potential buyers are holding out to see what the level of improvements these optimisations can deliver. But for gamers, I don’t think there is anything that Intel can do to keep up with the Ryzen X3D chips.

 

[wiyosaya]

Innovation is not for sissies! Never rest on your laurels, it is tough out there!

But, but, but, AMD is in Intel's rear-view mirror, or so said the newly jettisoned CEO.

 

[wiyosaya]

I think Intel needs to commit to delivering fixes for Arrow Lake to make it competitive. We are already in December, so I think potential buyers are holding out to see what the level of improvements these optimisations can deliver. But for gamers, I don’t think there is anything that Intel can do to keep up with the Ryzen X3D chips.

The only fixes Intel will deliver are marketing and smoke and mirrors.

 

[Kotters]

RIP Userbenchmark

 

[mountains]

So I guess we are now at the point where we have to hope Intel does better, if for no other reason than to give AMD competition and motivation, just as we used to do for AMD.

Go Intel!

[typed on my AMD computer]

 

[Burty117]

I think Intel needs to commit to delivering fixes for Arrow Lake to make it competitive.

Easy, lower prices, they're not competitive at the current pricing.

 

[Theinsanegamer]

Easy, lower prices, they're not competitive at the current pricing.

that'll be an issue since intel cant rely on their own fabs for the work, and TSMC 3 is very expensive. that's one of the biggest reasons they could afford to offer lower cost low end chips before.

 

[Dreadcthulhu]

So I guess we are now at the point where we have to hope Intel does better, if for no other reason than to give AMD competition and motivation, just as we used to do for AMD.

Go Intel!

[typed on my AMD computer]

Well, there are other competitors moving into the markets AMD operate in, mostly those using ARM stuff. Apple of course has its lineup of laptops & desktops competing against AMD based machines to a degree, Qualcomm recently released their Snapdragon laptop chips, & Nvidia/Mediatek are rumored to be collaborating on a chip for the same market. The server market also has assorted ARM vendors looking working on stuff, that often directly compete with AMD's Epyc chips. So AMD has a much bigger incentive to not rest on its laurels like Intel did in the past.

 

[j4ni1]

But, but, but, AMD is in Intel's rear-view mirror, or so said the newly jettisoned CEO.

It came out that intel was moving in the wrong direction

 

[wiyosaya]

It came out that intel was moving in the wrong direction

Given Intel's antics in the past two or so decades, I was unaware that Intel knew anything but the wrong direction.

 

[Theinsanegamer]

Well, there are other competitors moving into the markets AMD operate in, mostly those using ARM stuff. Apple of course has its lineup of laptops & desktops competing against AMD based machines to a degree, Qualcomm recently released their Snapdragon laptop chips, & Nvidia/Mediatek are rumored to be collaborating on a chip for the same market. The server market also has assorted ARM vendors looking working on stuff, that often directly compete with AMD's Epyc chips. So AMD has a much bigger incentive to not rest on its laurels like Intel did in the past.

The mobile space is not where AMD needs to improve. We all know we're talking about dGPUs here.

 

[Burty117]

that'll be an issue since intel cant rely on their own fabs for the work, and TSMC 3 is very expensive. that's one of the biggest reasons they could afford to offer lower cost low end chips before.

Well then... Intel really are in a sticky spot. Arrow Lake really hasn't been a success. Was Arrow Lake the first proper architecture change since Pat took over? If so, and it's done this, explains why he's been quite promptly kicked out.

 

[MSIGamer]

RIP Userbenchmark

Copium prices have gone through the roof. A little birdy whispered Userbenchmark bought in bulk.

 

[GodisanAtheist]

AMD's GPU partners jealously looking at AMD's CPU partners...

 

[Theinsanegamer]

Well then... Intel really are in a sticky spot. Arrow Lake really hasn't been a success. Was Arrow Lake the first proper architecture change since Pat took over? If so, and it's done this, explains why he's been quite promptly kicked out.

No, the first was Alder lake, but that started long before Pat was CEO. Arrowlake isnt bad, per se, it does significantly fix the power consumption issues of alder lake, and it is a powerhouse for productivity. But it relies on TSMC 3nm to do the magic.

Pat's biggest issue was that he was handed an absolute turd of a company to fix, and you cant unscrew something as monolithic as intel in 3 years. Even with AMD, it took lisa su the better part of a decade and still AMD isn't perfect. Acting like a smug prick and badmouthing TSMC and others in the industry is classic Pat, and a really REALLY stupid move to pull. He should have cut staff and gutted management years ago but either didnt have the cajoles or the ability to do so. He's been a punching bag for Intel's board, who also need to go, so IDK if pat could have realistically pulled of what Lisa did.