Cookies and Similar Technologies

Cookies, pixels, web beacons, tags, scripts and similar technologies are tools that websites can use for a variety of purposes. Examples of the ways we use these tools include improving website and app security, authenticating you, detecting and deterring fraud, improving site performance, improving site navigation and fixing bugs, recognizing you as a registered user and remembering your settings and preferences, site analytics and providing more personalized content. Third parties that we allow to operate on our site use the data they collect for the same purposes or may use the information to help determine what parts of our sites or emails are more interesting to you to better provide Verizon advertising on other sites and apps. These providers may also combine information they obtain from our site with information they collect from other sites to better target Verizon and other advertisements to you. 

Types of Website Tools

Cookies. A cookie consists of data that is written on your computer browser when you visit a website. A cookie’s value usually includes a unique user identifier which enables websites and third parties whose code is present on the website to recognize your browser and maintain information about your visit to the site. This enables us to customize your experience and reach you with relevant advertising on other sites, apps and devices. “Cookies” include various types of data stored in the browser such as HTTP cookies and HTML Web Storage. 

Web beacons and pixels. We deploy our own and third-party web beacons and pixels on our sites and in our emails to better understand what parts of our website and emails users access. Third parties with beacons or pixels on our sites may also use the information they collect to advertise to you. Web beacons and pixels are usually clear .gif files, electronic images that allow the collection of information, such as your IP address, the device and browser that you use, and your interactions on our sites, including what pages you visit, mouse movements and clicks, what you search and what you add to your cart. Web beacons and pixels are used to understand website traffic patterns to our sites and ads, and the effectiveness of advertisements and email messages.

Website data scripts and tags. We may embed website scripts or tags (small snippets of code) to record and send data about how users experience our website. Website scripts and tags may be used to optimize and measure marketing campaigns and segment user profiles and for troubleshooting. For example, session replay technology may be used to help us better understand how our users interact with our site (including mouse movements, clicks and scroll depth). When we use session replay service providers, they are required to protect information they receive from us or collect on our behalf and use it only for the purposes we allow.

Social networks and other third-party plug-ins and widgets. Verizon sites also include social network or other third-party plug-ins and widgets that may provide information back to their associated social networks or third-parties about the Verizon page you visit, even if you do not click on or otherwise interact with the plug-in or widget and regardless of whether you have an account or other relationship with these social networks and third-parties. If you use social network tools or visit social networking sites, you should read their privacy disclosures and learn about your choices. 

Your Choices

You can limit the sharing of website information when the use is for certain types of targeted advertising. Visit Your Privacy Choices to learn about how you can opt out. This page also describes how we honor Global Privacy Control signals you may set on your browser. We do not respond to Do Not Track signals. 

The Digital Advertising Alliance provides you the ability to prevent the use of third party cookies or advertising identifiers to provide interest-based advertising to you across the sites, apps and devices you use. You can opt out of this type of interest-based advertising at the DAA opt out page. You can opt out for mobile apps on your mobile device. Apple devices allow apps to include interest-based advertising only if you opt in using the app’s pop-up notice. You can change your choice using Apple device settings. On Android devices, you can opt out using your device setting to “Opt out of Ads Personalization”.

You can also manage cookies using features and functions available on most Internet browsers that allow you to delete or disable cookies and even choose what types of cookies may be placed on your device. More information about cookie controls for specific browsers can be found here:

You can also use your mobile device settings to manage whether your device advertising identifier is available to apps or third parties. More information about using these settings can be found here:

  • Android (on some phones these options will be under “Google” in settings)
  • iOS

Please be aware that disabling cookies may prevent you from using specific features on our sites and other sites, such as ordering products or services and maintaining an online account. 

Please note that some of the controls described above are device or browser-based. You will need to record your choices on each device or browser where you want them to be in place. In addition, your opt-outs may be stored via cookies. If you clear your cookies, please check to make sure your opt-outs are in place. 

Updated: June, 2024