Nuvolum’s journey began with a unique approach to social media and patient behavior modification, but it has since evolved into a leading digital agency specializing in healthcare marketing.
Over the past 15 years, the company has expanded its services, integrating AI and data science to create impactful business strategies for healthcare providers, medical device companies, and biotech firms. Known for pioneering video SEO and producing innovative content, Nuvolum’s in-house team ensures the highest quality production for their clients.
In this interview with
Website Planet, Jock Putney shares how Nuvolum continues to shape the future of healthcare marketing by focusing on emerging trends like AI and podcasting.
What inspired the founding of Nuvolum, and how has the company evolved since its inception?
When Nuvolum was created, we were working on another project concurrently that was studying social media at a level far beyond most of the other applications of its use. Essentially, we were working on how to get cohorts of patients to modify behavior through peer support directed by their physicians.
Nuvolum started off as a traditional, digital marketing agency focused on websites, video production, social media, and public relations. Over the years, Nuvolum has evolved into a full-service agency, heavily leveraging AI and data science to create strategies that are greater than previously seen. There’s a far greater emphasis on business strategy, and we have expanded significantly over the 15 years of our operations.
We service healthcare providers, specifically specialists who want to provide the highest level of care to their patients. We also do work in medical device technology and biotech.
How does Nuvolum integrate data science and demographic analysis into its marketing strategies?
We have an advanced system that utilizes a team of data scientists and research fellows to analyze demographics and markets and align our clients with their best possible patient base.
Can you share a success story where Nuvolum’s approach significantly enhanced a client’s brand positioning?
A great example of Nuvolum’s strategy in action is 77 Plastic Surgery in San Francisco—the office of Dr. Larry Fan. While a relatively new client, we have seen a significant jump in search rankings, market positioning, and local share of voice.
Our strategy includes a comprehensive utilization of WUWTA – our own patient experience and engagement platform – along with podcasting to reach a wider audience.
What role does innovation play in Nuvolum’s campaign development process?
On the innovation side, it’s really the brain power that exists within the group at Nuvolum. We have been known for pioneering video SEO in the healthcare space as well as the utilization of multiple AI technologies.
Our public relations strategy has also produced thousands of pieces of coverage reaching hundreds of millions of people. Innovation is what we are known for and often why clients seek us out.
How does Nuvolum’s in-house production team contribute to creating compelling content for clients?
Everything that is created for our clients is created in-house by our own teams. All of the strategies have been designed and executed by our teams so that we can ensure the highest level of quality.
When working with oral and maxillofacial surgeons, plastic surgeons, cellular medicine physicians, and other specialists, making sure that we bring the highest level of production quality to the table is of paramount importance to us. We often invest heavily into innovation long before we can see a return on that investment.
What emerging trends in healthcare marketing is Nuvolum currently focusing on?
We are heavily invested in AI and currently developing numerous AI-related strategies as well as podcasting as a way to reach a wider audience.
Find out more at:
www.nuvolum.com
