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Make the best of YouTube yours.

Viewers say YouTube has the most extensive video library,¹ which attracts billions of people each month. To help you navigate the platform, YouTube Select surfaces a diverse mix of relevant content lineups and programs – each tailored to unique marketing needs.

It’s relevancy at scale, which means greater ROI for your business.

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89%

of YouTube campaigns drove a significant lift in sales2

>800

YouTube channels have over 1 million subscribers in Indonesia3

>93 million

unique visitors above 18+ visiting YouTube in Indonesia4

Tap into the most relevant content for your brand

Lineups

Access content categories like Entertainment & Pop Culture, Food & Recipes or Music across devices and apps, including YouTube, YouTube Kids, YouTube Music and more.

Programs

Amplify your message during key moments with sports and music sponsorships and YouTube Originals.

Custom

Looking for a specific mix to support your brand? Your Google Ads specialist can help create a custom plan.

Explore YouTube Select’s most popular categories

SEE TOP PLAYLISTS BELOW

Drive results across the customer journey

>90%

of YouTube Select campaigns drove a signficant lift in Ad Recall, with an average lift of 27% in 20195

5.5

average sales lift across campaign6

1.6x

motivation vs. TV7

Choose the right tools to build your campaign

Buy across reservation, Google Ads, and Display & Video 360. Access cord cutters and light TV viewers on smart TVs. Easily overlay audiences to reach your most valuable customers. YouTube Select makes it easy to build the perfect plan for your unique brand.

99%

success rate on brand safety in third-party beta tests with IAS and DoubleVerify8

Brand suitability controls

With YouTube Select, you can be confident that your ad buys are brand-safe. You’ll have access to advanced brand suitability controls, as well as the option to only serve ads on videos that have been human-verified across all lineups.

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YouTube Select offerings vary by region. Connect with your Google sales team to learn what's available for your business.
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1 Google/Talkshoppe, US, whyVideo study, n=2000 18-64 Genpop video users, Feb 2020.

2,6 Source: Commissioned Nielsen Matched Panel Analysis for Google. Base = 57 YouTube campaigns measured during 2017-2020 (8 in Australia, 7 in India, 16 in Indonesia, 9 in Malaysia, 17 in Thailand). Count based on tested strategies with significant lift based on a one-sided 80% confidence interval. ANCOVA methodology was used in all markets, except for 7 studies in India, which used Time-based regression (TBR) methodology to overcome data limitations

3 Source: Google Data, Dec 2020

4 Source: Comscore VMX Multi-PLatform, Indonesia, April 2020

5 Source: YouTube Select Brand Lift, Global 2019

7 Source: Source: Role of YouTube in Brand Building across South East Asia 2018

8 DoubleVerify and IAS testing, global, Jun 2018.

Terms and conditions for this offer:

In the below terms, "Google Ads" may mean Google Ads or Google Ads Express, as appropriate.

  1. Offer available to customers with a billing address in the United States only. One promotional code per advertiser.
  2. To activate this offer: Enter the promotional code in your account before 31 December, 2020. In order to participate in this offer, you must enter the code within 14 days of your first ad impression being served from your first Google Ads account.
  3. To earn the credit: After entering the code, your advertising campaigns must accrue costs of at least $50, excluding any taxes, within 30 days. Making a payment of $50 is not sufficient. The tracking of advertising costs towards $50 begins after you've entered the code.
  4. Once 2 and 3 are completed, the credit will typically be applied within 5 days to the Billing Summary of your account.
  5. Credits apply to future advertising costs only. Credits cannot be applied to costs accrued before the code was entered.
  6. You will not receive a notification once your credit is used up and any additional advertising costs will be charged to your form of payment. If you do not want to continue advertising, you can pause or delete your campaigns at any time.
  7. Your account must be successfully billed by Google Ads and remain in good standing in order to qualify for the promotional credit.

Full terms and conditions can be found here

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