Aprio Group

It's that time again, where we share the Aprio Update with you. It's always an exciting time for us, as we've spent countless hours curating the latest trends and compiling fascinating industry insights with you in mind. If you're subscribed, keep an eye on your inbox. If not, let us know, and we'll make sure you don't miss out! You can read the full edition here https://lnkd.in/epXxvAAD #strategiccommunications #reputationmanagement #crisiscommunications #digitalcommunications #investorrelations #Africacommunications #mediarelations

Don't miss our Group CEO, @ Julian Gwillim's year-end message in the latest edition of the Aprio Update, where he reflects on Aprio Group's journey through 2024. He shares how it has been a year of transformation, innovation, and growth, with the Aprio "A Team" committed to delivering exceptional value to our clients. To read the Aprio update see: https://lnkd.in/d-CYxhXf #yearendmessage #strategiccommunications #Africacommunications #digitalcommunications #reputationmanagement #investorrelation

If you would like to find out how the Aprio Group can help you protect your reputation and guide you when managing a sponsorship property, reach out to us at info@aprio.co.za or see our work at www.apriogroup.com #reputationmanagement #crisiscommunications #sportsponsorship

There is still a place for printed magazines I've just sent the final staff magazine to print for one of South Africa’s largest companies. Why print you may wonder? These days everything is digital but, I do think there is still a strong need for printed magazines. They bridge gaps for diverse teams across various locations, especially for those without reliable digital access. Our hardcopy magazine complements our employee engagement app, ensuring everyone stays connected and informed. #InternalCommunications #EmployeeEngagement

We all know it takes a long time to build a reputation in the media, and we also know it only takes a few seconds to destroy it. That's why the importance of media training cannot be overstated. Contact us to benefit from our tailored executive media coaching programmes info@aprio.co.za #mediatraining #strategiccommunications #reputationmanagement

Driven by AI, data is becoming one of the biggest differentiators in today’s business landscape. You often don’t need massive datasets to start making data-led decisions – what matters most is relevance, quality, and how you use it. Consider the data you already have: customer feedback, employee surveys, or social media insights offering valuable context. Financial metrics like revenue and profit go beyond investor needs – they reflect performance. Sustainability data highlights progress on ESG goals and showcases your values. Performance metrics such as impressions, interactions, and conversions demonstrate the impact of your communications. Then there’s the power of narratives. By transforming data into stories and case studies, you make it relatable and meaningful, helping stakeholders connect on a deeper level. Data-driven storytelling isn’t just about sharing numbers—it’s about building trust, clarity, and alignment. The sooner you start measuring your impact, the sooner you’ll unlock smarter decisions and build stronger stakeholder relevance. Reach out to us at digital@aprio.co.za for more. #digitalcommunications #datadiscipline

At the Aprio Group, we're often asked about the meaning of our name. It comes from the Latin phrase "a priori," which means "from the former" or "knowledge based on theoretical deduction rather than empirical observation". This reflects our strategic approach to working with blue chip clients, helping shape narratives, and managing reputations effectively, drawing on our deep expertise. If you’re keen to hear more about how we can help your organisation please reach out to us on info@aprio.co.za We’d love to hear from you. #strategiccommunications #reputationmanagement #digitalcommunications #investorrelations #Africacommunications

We'd like to know ... what qualities matter most to you in a communications agency? Share your thoughts in the comments below!

In this series, we'll introduce you to what we call the 'A Team'. This month, we proudly introduce Esme Arendse as our featured "Architect of Impact." With over 25 years of experience in strategic reputation management, Esme’s superpower is consistently transforming challenges into opportunities for her blue-chip client base.  Esme's innovative approach to crisis management and brand storytelling have not only elevated her clients' profiles but have shaped how organisations engage with stakeholders during turbulent times. Around the office, she is known for inspiring teams to push boundaries and redefine excellence in communications. Her ability to navigate complex PR landscapes with grace and precision while always staying one step ahead of industry trends inspires those around her. In her spare time, she gives back by mentoring the next generation of communication professionals before heading out to take on a padel match or practicing her golf swing.

In this blog, head of Aprio’s Africa division, Michael Rubenstein looks at how stories are told and who gets to tell them on the continent. #Africacommunications #citizenjournalism #journalisminAfrica #Africamediarelations