To create marketing strategies that truly resonate, you need to understand more than just demographics. TGI Personas provide rich insights into customer motivations, lifestyles, and behaviours, enabling you to connect with audiences on a deeper level. By leveraging these insights, you can develop tailored campaigns that not only engage but also drive meaningful conversions. Using TGI Personas means you can focus your marketing efforts precisely where they’ll be most effective, optimising your budget by choosing the right channels and messages that align with your audience’s preferences. It is about staying ahead adapting to changes in customer behaviour and industry trends swiftly, so your brand remains relevant and competitive. Ready to transform your marketing strategy? Contact maria@askafrika.co.za to discover how TGI Personas can help you refine your approach and maximise your impact. #TGI #CustomerInsights #PrecisionMarketing #Personalisation #DataDrivenMarketing #AudienceEngagement #StrategyEvolution #MarketingEffectiveness #ROI
Ask Afrika (Pty) Ltd
Market Research
City of Tshwane, Gauteng 5,154 followers
Africa's most trusted market research partner, bringing you data with a conscience.
About us
Ask Afrika is a full service market research company. We support our clients’ decisions through market research facts. Typically, our clients’ require information around social research and philanthropy, experience measures and consulting, and brand dynamics. Social research decisions are required around HIV/Aids and more recently, Covid-19. Educational and early childhood development, fair-trade shopping, media and financial research are some of the areas we love to work in. NGOs, public- and private sector clients choose to work with us to get the pulse of the nation. Besides being decisioneers in brand and customer experience research, Ask Afrika is well known for creating some of the most useful, go-to industry benchmarks, including the Ask Afrika Orange Index®, the Ask Afrika Icon Brands®, the Ask Afrika Kasi Star Brands and the Target Group Index (TGI). Ask Afrika’s knowledge of brands is extensive. The Target Group Index (TGI) survey, which measures psychographics, service, products, media and brands, has been used by the majority of the top 50 advertisers and media owners in South Africa for nearly two decades. Our clients operate across various industries, including retail, telecoms, finance, and the public sector. We offer tailor-made and ready-to-use offerings for all our clients regardless of the size of project. In addition to being brave, agile, vibrant and experimental, we apply deep thinking to every research project. Our aim is to be great at everything we do and to make a meaningful impact. Partner with Ask Afrika in order to confidently make game-changing business decisions that grow your business. www.askafrika.co.za | Connect@askafrika.co.za
- Website
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http://www.askafrika.co.za
External link for Ask Afrika (Pty) Ltd
- Industry
- Market Research
- Company size
- 51-200 employees
- Headquarters
- City of Tshwane, Gauteng
- Type
- Privately Held
- Founded
- 1995
- Specialties
- Orange Index, Icon Brands, Kasi Star Brands, Social Research, Customer Satisfaction Research, Target Group Index, Brand Research, Product Research, Market Research Intelligence, Research Analytics, F2F Research, Data Integrity, Mystery Shopping, and Decisioneers
Locations
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Primary
194 Bancor Avenue
City of Tshwane, Gauteng 0181, ZA
Employees at Ask Afrika (Pty) Ltd
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Finn Raben
CEO | Successful Business Leader | Strategic Growth Advisor | Change Consultant | Public Speaker
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Pieter J. Rossouw
Research Psychologist | Executive: Research Services
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Monique Greenland
Senior Research Executive at Ask Afrika
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Andries de Jager
Data Capture Manager at Ask Afrika
Updates
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Ask Afrika | Orange Index® Customer experience benchmark study 2024/2025 SHORT-TERM INSURANCE INDUSTRY WINNER: Virseker Partner with us for strategic growth revelations. Ask Afrika, with three decades of experience, partners with businesses to achieve pole position and maintain it. Our benchmarking process compares your metrics annually with competitors. #CustomerService #ConsumerTrends #BusinessResearch #BusinessGrowth #StrategicInsights #AskAfrika
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By understanding their motivations, lifestyle, values and habits, you can create personalised marketing strategies that drive engagement and conversion. Why TGI Personas? - Target with precision: Refine segmentation and reach receptive audiences. - Maximise media efficiency: Optimise spend by identifying preferred channels. - Gain competitive advantage: Adapt quickly to customer behaviour and trends. Is your strategy keeping up? Use TGI personas to tailor marketing, streamline budgets, and boost your position. Contact maria@askafrika.co.za #TGI #CustomerPersonas #TargetMarketing #PersonalisedMarketing #MarketingStrategy #CustomerInsights #DataDriven #AudienceSegmentation #MediaEfficiency #CompetitiveAdvantage #CustomerEngagement #MarketingROI
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Ask Afrika | Orange Index® Customer experience benchmark study 2024/2025 MOBILE OPERATOR INDUSTRY WINNER: Telkom For 30 years, Ask Afrika has helped businesses reach industry leadership. Benchmarking provides a crucial comparison of your metrics against competitors annually. We support your growth with strategic insights. #CustomerService #ConsumerTrends #BusinessResearch #BusinessGrowth #StrategicInsights #AskAfrika
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Are you making the most of your customer data, or are you still relying on broad, finance-driven segments? While traditional segmentation primarily focuses on financial capacity to guide product pricing and positioning, TGI Personas provide a more holistic and nuanced view of your customers. We have 121 Predefined personas available at your fingertips By understanding their motivations, lifestyle, values, and habits, you can create personalised marketing strategies that resonate on a deeper level, driving both engagement and conversion. Let us assist you today, contact: maria@askafrika.co.za #TGI #CustomerPersonas #TargetMarketing #PersonalisedMarketing #MarketingStrategy #CustomerInsights #DataDriven #AudienceSegmentation #MediaEfficiency #CompetitiveAdvantage #CustomerEngagement #MarketingROI #AdvancedAnalytics
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With over two decades of trended data, the Ask Afrika Orange Index® provides unmatched CX benchmarking. Dive deeper into these insights and elevate your CX strategy. https://lnkd.in/dAaXdmb3
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Ask Afrika | Orange Index® Customer experience benchmark study 2024/2025 INTERNET ANYWHERE INDUSTRY WINNER: MWEB Ask Afrika partners with businesses to uncover evolving customer needs in today’s fast-changing market. Our annual consumer research offers objective insights, highlighting not just what is happening now, but also what needs to shift for long-term success. Propel your growth with our strategic expertise. #CustomerService #ConsumerTrends #BusinessResearch #BusinessGrowth #StrategicInsights #AskAfrika
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Welcome to Ask Afrika’s Online Market Research Enquiry Portal, your gateway to powerful market insights tailored to your industry. 🌟 A user-friendly platform designed to bring you closer to the insights that matter. 💡 What’s in it for you? - Access curated market research offerings. - Explore analytics and data collection solutions 👉 Sign up now and unlock the data you need for success: https://lnkd.in/dB5kWp-A ✨ Our dedicated team will guide you to impactful business results, helping you make informed decisions and stay ahead in a rapidly evolving market. For more information or enquiries, contact connect@askafrika.co.za #AskAfrika #MarketResearch #DataDrivenDecisions #BusinessInsights #StayAhead #LiberatingTheTruth #Innovation
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TGI offers unparalleled insights into your audience’s values, behaviours, and preferences, helping you create data-driven strategies that resonate. With over 121 predefined personas, including geo-targeted insights, TGI empowers brands to: -Target with precision: Reach your audience where it matters most. -Optimise media spend: Maximise ROI by identifying preferred channels. -Gain competitive advantage: Stay ahead with real-time, actionable data. Ready to transform your strategy? Get in touch: maria@askafrika.co.za. #TGI #DataDrivenDecisions #CustomerInsights #PersonalisedMarketing #AudienceSegmentation #BusinessGrowth
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Ask Afrika | Orange Index® Customer experience benchmark study 2024/2025 INTERNET AT HOME INDUSTRY WINNER: Cell C Ask Afrika has collaborated with businesses to determine customer needs because they change so quickly, and often. Consumer research provides annual independent insights into the industry landscape. Drive your growth with our strategic insights. #CustomerService #ConsumerTrends #BusinessResearch #BusinessGrowth #StrategicInsights #AskAfrika