From how much time South Africa spends on socials to Instagram’s latest shake ups—here’s what’s happening in the social media world this week!
Brand Influence
Advertising Services
Cape Town, Western Cape 6,104 followers
WE ARE BRAND INFLUENCE. Pioneers in social influence. Builders of brand-centred social narratives generating explosive
About us
Brand Influence, pioneers in social influence. We have been disrupting the traditional influencer marketing industry for over 12 years by generating explosive organic reach and guiding authentic conversations that have a meaningful impact on consumers’ lives. In other words, we are not in the business of paid partnerships, which is typical of influencer marketing. We curate campaign narratives aligned with your brand messaging driving the conversation while allowing it to AUTHENTICALLY UNFOLD via storytelling & advocacy. We work as an intermediary between brands and influential, real people who have highly engaged audiences of their own who trust what they have to say. These audiences are not merely following, they are actively engaged in building communities of conversation. We are passionate about bridging the gap between brands and creators, connecting people with the best brands and services out there & offering them the chance to experience brands in exchange for their social media experiences & opinions. We hand-pick and vet between 100 and 1000, brand-aligned Influentials who choose to take part with the power to persuade and engage their audiences in a credible conversation helping brands reach high affinity, in-market consumers. (Beauty influencers are followed by shoppers who invest in beauty). We create personal relationships within each community of Influentials and connect Influentials with other like-minded influentials to create large, thriving communities, and exponential audience growth to deliver unmatched engagement. Traditional collaborations with influencers often create siloed and diluted campaigns. We position your brand at the centre of the narrative, steering UGC at scale and ensuring the engagement is driven forward, responsibly, by our team of highly skilled and experienced community managers to create a connected and concentrated campaign. Our unique methodology ensures relevance, resonance and reach.
- Website
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http://www.brandinfluence.co.za
External link for Brand Influence
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- Cape Town, Western Cape
- Type
- Privately Held
- Founded
- 2011
- Specialties
- influencer marketing, community management, digital marketing, social sampling, digital activations, market research, product reviews, influencer activations, influencer network, web development, eCommerce, client servicing, and PR communication
Locations
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Primary
Get directions
76 Regent Road
The Point, Suite 704, 7th Floor
Cape Town, Western Cape 8005, ZA
Employees at Brand Influence
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Brian Weiner
Co-founder at Brand Influence
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Marijke Cloete Stedall
Creative Suit | Content Specialist | Strategic & Integrated Sales & Marketing Manager | Business & Brand Development Expert
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Tanya Ziegler
CRM Manager @ Brand Influence | CRM, Cloud, Project Management
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Lumka Nofemele
Award-winning communications professional specializing in content marketing, influencer marketing, public relations, digital campaign strategy and…
Updates
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Ready to unleash the power of scaled social proof for your brand? 💥 At Brand Influence, we activate up to 1,000 unique, diverse voices to place your brand at the centre of an explosive, organic conversation that cuts through the noise with impact. With 15+ years of expertise, we create culturally relevant, genuine, and relatable campaigns that drive engagement and trust, with visible ROI. Let’s take your brand to the next level. Email info@brandinfluence.co.za for a free consultation and proposal for 2025! #influencermarketing #microInfluencers #nanoInfluencers #socialproof #contentmarketing #marketingROI #culturalrelevance #socialmediamarketing
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✨ We’re Hiring! ✨ Brand Influence is looking for a Senior Project & Resource Manager! 💼 With 15 years of expertise and three omni-channel B2C platforms—our campaigns go live with communities of between 100 and 1000 nano and micro-influencers. So, we need someone experienced, with a dynamic background. Apply now if👇 sounds like you: 💥 Hybrid digital advertising agency, creative content agency, PR or media owner experience? ✅ 💥 Skilled at coordinating projects and individuals across diverse teams—creatives, advertising sales executives, client service teams, and influencer campaign managers? ✅ 💥 Thrives in a fast-paced, high-energy environment? ✅ 💥 Enjoys working on-site in an office and collaborating across multiple teams? ✅ 💥 Are Cape Town-based? ✅ 💥 Want to be part of something BIG? ✅ If you’ve mastered the art of juggling teams, and timelines and mapping out critical paths to take campaigns from concept to launch and are passionate about driving top-notch results, we want YOU! Know someone perfect for this role? Tag them or share this post! #hiring #jobalert #capetown #capetownjob #influencermarketing #contentmarketing
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In industries like finance, tech, and healthcare, consumer trust doesn’t come easy. Ads can feel too scripted or impersonal and in today’s economy, consumers are not willing to spend their money on products or services that aren’t guaranteed to work. Consumers need social proof - and that’s where micro-influencer marketing comes in. At Brand Influence, we’ve seen how a genuine, person-to-person approach can bridge the trust gap and change perceptions one post at a time. Featured Influencers: @nomsa_mzozo @sash_powell @maboocie @lucky_masinya @noxolosigulah4
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Today’s consumers are discerning—they don’t buy into a one-size-fits-all approach. They crave variety and transparency. By working with diverse groups of everyday consumers turned brand promoters, brands can leverage multiple voices to share their stories. The more influencers a brand activates, the greater the impact and likelihood of meaningful engagement. At Brand Influence, we specialize in building communities of nano and micro-influencers, collaborating with anywhere from 100 to 1,000 influencers per campaign. Here’s why this community of influencers marketing approach works: Influencer featured: @maczeenvanreenen @amber_fredericks @like_erma @melanin.palesa @cynical_tyra @_michael_press
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Young South Africans are making waves on TikTok with their raw, unfiltered content. Today’s consumers value realness and that’s exactly what our content creators deliver—down-to-earth, relatable posts that resonate culturally. The positive, inclusive vibe of our Gen Z creators always shines through and rises above the noise of this busy platform. For brands, partnering with a curated community of nano and micro-influencers means tapping into high engagement, local relevance, cultural pride, and SA's unique humour and style. Just look at Amapiano—our creativity stands out and keeps the world watching. Email info@brandinfluence.co.za to move beyond the glossy veneer of the past and step into a future where connection is the ultimate currency! #influencermarketing #genuineconnections #ugc #culturalrelevance
From A One-Sided Show to Consumer-Driven Dialogue
Brand Influence on LinkedIn
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✨ Throwback to October ✨ Last month, our incredible co-founder, Lori Mauerberger Weiner, took the stage at the EmpowHER: Women in Healthcare panel during the Africa Health Exhibition. It was an inspiring session where Lori shared her insights on the power of thought leadership and the difference this personal impact can make for healthcare professionals and those needing their expertise. Lori’s message was clear: this isn’t about personal branding and self-promotion; it’s about defining your values in a relatable and genuine way—using the digital platforms available to connect meaningfully with communities. For healthcare professionals, this goes beyond career advancement—it's about informing the public, breaking down barriers, and reshaping perceptions. When people search for products and services they look for information and reviews online, searching in social media channels as much as they do on Google. Patients dealing with specific challenges look for support and information online—often joining niche groups to connect with like-minded individuals facing the same challenges. This presents an opportunity for healthcare professionals to create and lead safer spaces in the digital sphere, emphasising that these spaces are informational rather than replacements for medical consultation. We’re so proud of Lori for representing Brand Influence and championing the importance of authentic engagement and branded communities. Here’s to driving community spaces that deliver meaningful connections for positive impact! 🌍✨ A big shoutout to Cynthia Makarutse for her seamless organisation of this impactful event and for inviting Lori to participate with fellow panelists, Siyamak Saleh, MD, Sanesh Maharaj, Faye Macheke, and Lori Shifrin. #EmpowHER #AfricaHealthCongress #MedlabAfricaCongress #MedlabAfrica2024 #Healthcare #HealthcareLeadership #BuildingYourBrand #ThoughtLeadership #DigitalMarketing #InfluencerMarketing
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In today’s crowded marketing landscape, standing out is challenging, especially in a vibrant, diverse country like South Africa. How does your brand reach out to a 21-year-old student, who primarily consumes media on TikTok, is a proud member of BookTok, is studying law, shops exclusively for bargains online, and spends their downtime watching anime? With micro-influencers 📲 No matter how niche, micro-influencers are the key to effectively reaching unseen audiences on a large scale. Influencer featured: @tonia_iv